Recapture recovers abandoned carts with email and SMS for Shopify, WooCommerce and more. Plans start around $29-$39/month with a free trial. Read the review.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Recapture is an email and SMS marketing app built around abandoned cart recovery for online stores. It runs on Shopify, WooCommerce, Magento, BigCommerce and Easy Digital Downloads, and the company positions it for stores making up to $10 million per year. Its core job is to follow up with shoppers who leave a cart or checkout without buying.
Beyond cart recovery, the product covers post purchase emails, winback campaigns, broadcast emails, popups and SMS. The company says its team has run ecommerce stores since 2015 and that Recapture has recovered over $225,000,000 for merchants. Those figures come from the vendor's own site and are not independently verified.
Setup starts with installing the app, extension or plugin, which the company says takes under five minutes. Installing gives access to analytics, and new accounts include pre-built campaigns with best practices that only need to be switched on. Merchants can edit the default content in a drag-and-drop editor or write custom HTML emails.
Recapture is hosted on Amazon AWS using Node.js and MongoDB, so email sending does not depend on the store's own server. The company states it handles DKIM, SPF and DMARC configuration, and supports custom sender domains on the email plans. A live cart feed shows shoppers in real time with scheduled emails, cart contents and events.
Cart recovery campaigns target both abandoned carts and abandoned checkouts, by email or SMS. Post purchase flows include welcome, upsell, review reminder and educational emails. Winback campaigns bring back previous customers, and broadcast emails cover promotions and newsletters, with segments such as customers who bought three or more times.
Popups include templates, add-to-cart popups that ask for an email or phone number, and triggers based on page views, scroll percent, timers or coupon reveal. Coupons can be global or unique single-use codes. Reporting covers revenue per email, opens, clicks, conversions, customer lifetime value and deliverability, with reports emailed daily, weekly or monthly.
Recapture is an email and SMS marketing app that recovers abandoned carts and checkouts for online stores. It also offers post purchase, winback and broadcast campaigns and popups. It supports Shopify, WooCommerce, Magento, BigCommerce and Easy Digital Downloads.
The pricing page lists Cart Recovery at $39 per month, Cart Recovery + Email at $58 per month and Cart Recovery + SMS at $59 per month. The price depends on sales volume and messages sent. The FAQ gives an example base tier of $29 per month, so confirm the exact rate with the vendor.
Yes. The site describes a free trial with no credit card required, stated as 14 days on the homepage and features page and 15 days on the pricing page. The pricing page says all features can be tried with no obligation.
According to the FAQ, pricing is based on the revenue Recapture helped recover through email and SMS over the last 30 days, placing the store on a recovery tier. The company says it does not charge based on total sales volume.
Recapture supports Shopify, WooCommerce, Magento 1 and 2, BigCommerce and Easy Digital Downloads. It also supports the Restrict Content Pro and Paid Memberships Pro plugins on WordPress. The features page lists Mailchimp and Zapier integrations.
The company says it is best for stores making up to $10 million per year and designs the product for non-technical users with no agency required. Pre-built campaigns and a drag-and-drop editor are meant to reduce setup time.
Yes, on the Cart Recovery + SMS plan. It includes abandoned cart texts, order notifications, winback texts and post purchase texts, plus pre-written templates, TCPA compliance and a conversation inbox.
Yes. The site states there are no long-term contracts or setup fees, and a cancel button is on the Manage Subscription page. The company also offers a refund of the last 30 days of service if a customer is not happy.