theMarketer review: email, SMS and automation platform for online shops, with loyalty and referral tools. Free plan, paid plans from 20 EUR/month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
theMarketer is an email marketing and marketing automation platform built mainly for online shops. It combines email, SMS and push campaigns with automation, audience segmentation, reporting, a loyalty program, a referral program, product reviews and an on-site widget called the Launcher. The company says the aim is to give businesses the tools they need to grow in one place.
The company took shape in Bucharest, Romania, and describes the product as a response to rising online advertising costs. Its pitch is to help businesses communicate with existing customers instead of spending heavily on low-yielding campaigns. The site is available in English, Hungarian, Romanian and Bulgarian, and the plans are meant to suit both e-commerce and non-e-commerce businesses.
Users connect their store or contact source through one of the listed integrations, such as WooCommerce, Shopify, Magento or PrestaShop. Product data, including images, prices, titles and URLs, synchronizes from the store feed. Contacts and purchase history then feed segmentation, personalization and recommendations used across email, SMS and push messages.
Campaigns are designed in a no-code drag-and-drop builder, starting from templates that preview the shop's own products. Automations can be launched from prebuilt workflows or built in a no-code editor. After sending, users track KPIs and trends in reports, run A/B tests, use optimal sending time and compare results with industry benchmarks.
The builder is the core creative tool. It offers more than 700 templates sorted by industry and event, dynamic content blocks, countdowns, user generated content, more than one million free Unsplash images and more than a thousand GIFs powered by GIPHY. The Magic Wand feature creates on-brand designs automatically, and product blocks can be filtered by inventory level or filled with hand-picked items.
Beyond email, the platform includes SMS and push campaigns, RFM analysis, popups and embedded forms, and automations such as welcome series and cart abandonment. Retention tools include a multi-tier loyalty program with customizable points and rewards, a referral program, product reviews and a Launcher that shows loyalty points and referrals on the website. These modules are marked PRO.
theMarketer is an email marketing and marketing automation platform for online shops and other businesses. It includes email, SMS and push campaigns, automation, audience management, reporting, and loyalty and referral programs.
theMarketer has a free Basic plan for up to 1,000 contacts. Paid plans start at 20 EUR/month for Standard, 25 EUR/month for Ecommerce and 147 EUR/month for Ecommerce PRO, excluding VAT. Prices increase with the number of contacts.
Yes. The Basic plan is free for up to 1,000 contacts and includes email and chat support, 2 seats, popups and embedded forms, ecommerce email templates and product feed integration. The site also lets visitors try the template builder without an account, though changes cannot be saved.
Yes. The pricing page offers a 10% saving when paying yearly. For example, Standard drops from 20 EUR to 18 EUR per month at the lowest contact tier.
It lists connectors for e-commerce platforms such as WooCommerce, Shopify, Magento, PrestaShop and OpenCart. It also connects to Zapier, Pabbly Connect, HubSpot, Typeform, OptiMonk, Calendly and SMS providers such as SendSMS and SMSLink.
It is aimed mainly at online shops, from emerging stores to established ones, that want email, SMS, push, automation and loyalty tools together. A Standard plan exists for non-e-commerce businesses.
The free tier for up to 1,000 contacts and low entry prices suit small businesses. The company says its plans fit businesses of any size and are designed so customers do not pay for unused features.
The website is available in English, Hungarian, Romanian and Bulgarian.