Fudge is an AI Shopify page builder and store editor that works from plain-language prompts. Plans start at $79/month with a free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Fudge is an AI-powered page builder and store editor for Shopify. Merchants describe what they want in plain language, and Fudge builds landing pages or edits the storefront using native theme code. It is sold through the Shopify App Store and is aimed at store owners who want changes made without hiring a developer or installing extra apps.
The company positions Fudge around two jobs. The Page Builder creates new landing pages and tailors existing ones such as the home, product, and collection pages. The Store Editor handles targeted changes, for example rewriting a hero section, adding a comparison table, or moving reviews above the fold. Fudge shows a 4.9 rating on the Shopify App Store.
Fudge scans a store's products, brand, and theme before making changes, so output reflects the existing catalog and styling. The user types a request, such as building a landing page for a summer sale, and Fudge returns a draft. Pages inherit the theme's styling so they look like the rest of the storefront.
Everything starts in draft, and nothing goes live until the merchant clicks publish, with a preview available first. Fudge writes human-editable Liquid, JS, and CSS directly into the theme, with no iframes, external rendering layers, or proxy setups. Published pages stay in the theme even if Fudge is uninstalled, and can be edited manually or by prompt.
The Page Builder produces campaign-matched landing pages and gives a researched first draft in minutes. Fudge's features library lists 139 live capabilities, each with an example prompt and a short video. Examples include Frequently Bought Together blocks, Shop by Category grids, Before/After sliders, advertorial landing pages, and seasonal sale pages such as Black Friday.
The Store Editor suggests changes aimed at conversion rate and can fix SEO issues, as in the homepage example of six SEO issues fixed. Insights tools include an AEO audit that checks how ChatGPT, Perplexity, Gemini, and Claude cite a store, and a What to Build Next tool. The Growth plan adds Meta Ads import.
Fudge is an AI-powered page builder and store editor for Shopify. Users describe what they want in plain language, and it builds landing pages and edits the storefront with native theme code.
Fudge has four monthly plans: Basic at $79, Growth at $189, Pro at $349, and Scale at $700. Each includes a set number of credits, from 100,000 on Basic to 1,330,000 on Scale.
Yes. Basic, Growth, and Pro include a 5-day free trial, and Scale includes a 14-day trial. The site states that no credit card is needed to start and that plans can be canceled at any time.
According to Fudge, it does not add heavy scripts or trackers. Published pages exist as normal Shopify theme code, and new pages are optimized for speed.
No. Once a page is published, it lives entirely in the Shopify theme. Uninstalling Fudge does not remove or break pages that were already published.
Fudge works only on drafts until the merchant chooses to publish. Changes can be previewed first, and nothing goes live without approval.
No. Fudge is designed for non-technical users who describe changes in plain language. Technical users can inspect and modify the Liquid, JS, and CSS it generates.
Fudge is built for Shopify and runs inside the store's theme. Meta Ads import is available from the Growth plan, and no other integrations are listed on the site.