Funnel Leasing is a multifamily CRM and agentic-AI leasing platform used by Camden, Greystar, and Essex. Compare pricing (from $2.05/unit/month), features,…
Category
CRM
Pricing
Essentials from $2.05/unit/month, Intelligence from $3.70/unit/month, Full Funnel custom-quoted; requires a minimum of ~2,000 units.
Funnel Leasing is a CRM and agentic-AI platform purpose-built for multifamily property operators — apartment owners and management companies running leasing operations across many communities. Rather than property-siloed guest cards common in older multifamily software, Funnel is architected around a renter-centric data model: each prospect or resident has a single unified record that follows them across an operator's entire portfolio, from first inquiry through lease renewal. The platform bundles a next-generation CRM with AI-driven Prospect and Resident assistants (chat, SMS, email, voice), an omnichannel contact center, mobile-first online leasing and application processing with identity/income verification, marketing automation, attribution and agent-performance reporting, and a resident portal called Nestio. It integrates with PMS platforms such as Yardi, RealPage, and Entrata rather than replacing them. Funnel is enterprise-focused: it generally requires a minimum of about 2,000 conventional units and does not serve single-family operators. Named customers include Camden Property Trust, Greystar, Essex, Cortland, UDR, and BH. Headquartered at 1115 Gunn Highway, Suite 201, Odessa, Florida.
Key Features
Renter-Centric CRM — Single guest-card record per renter follows them across an operator's entire portfolio.
Prospect & Resident AI — AI assistants handle inbound inquiries via chat, SMS, email, and voice.
Online Leasing — Mobile-first application processing with identity/income verification.
PMS Integrations — Integrates with Yardi, RealPage, Entrata, and Resman.
Pros & Cons
Pros
Deep, purpose-built integration ecosystem covering the major multifamily PMS platforms (Yardi, RealPage, Entrata, Resman) plus revenue management, screening, and listing syndication.
Publishes actual list pricing per unit/month for two of its three packages, unusual for enterprise property-management software.
SOC 2 Type II certification (since 2022) signals security maturity for a platform handling resident PII and payments.
Renter-centric single-record architecture directly targets a documented multifamily pain point — duplicate guest cards and disconnected follow-up.
Cons
Built exclusively for multifamily operators above roughly 2,000 units — not a fit for single-family landlords or small portfolios.
Core AI products (Prospect AI, Resident AI, Online Leasing, contact center) cannot be purchased standalone; they're sold bundled on top of the CRM.
Public marketing content leans heavily on customer-reported ROI statistics without independent verification.