GetApp Review, Pricing & Features

GetApp review: how its filtered software lists and moderated reviews work for small businesses, free vendor profiles, and how sponsored profiles work.

Researched and fact-checked by Bartu Cavusoglu · Updated November 12, 2026

Category
Software Directories
Pricing
Free, from Free
Verified
Not yet
Last updated
November 12, 2026
SaaSFree PlanSMBWeb App

GetApp is a software discovery and review site aimed at small and midsize businesses. Buyers browse software by category, filter by features and pricing, compare products and read user reviews. GetApp says it covers more than 40,000 software providers and that human moderators check that reviewers are real people and reviews are authentic.

It is a sister site to Capterra and Software Advice, so expect overlap in products and often in review data; the main difference is presentation, with GetApp leaning on filtering and quick shortlists. GetApp also publishes research such as category rankings based on a published methodology.

For vendors, a basic profile is free. GetApp says it earns referral fees from providers that buy sponsored profiles or sales lead qualification, and that payments do not affect its research methodology. Sponsored profiles show a link-out icon and may appear first in listings. Pricing for sponsored placement is not published. GetApp was part of Gartner Digital Markets; G2 announced in January 2026 that it was acquiring GetApp and now refers to it as part of G2 Digital Markets.

Key Features

Pros & Cons

Pros

  • Free for buyers, with a free basic vendor profile
  • Large catalog with moderated reviews
  • Simple filters for quick shortlists
  • Disclosed business model

Cons

  • Heavy overlap with Capterra and Software Advice
  • Sponsored profiles may appear first
  • No public pricing for paid placement

Frequently Asked Questions

Is GetApp free?

Yes for buyers. Vendors can also list a basic profile for free.

How does GetApp make money?

GetApp says it earns referral fees from software providers that buy sponsored profiles or sales lead qualification.

Are GetApp reviews verified?

GetApp says human moderators verify that reviewers are real people and that reviews are authentic.

Is GetApp the same as Capterra?

They are separate sister sites with overlapping catalogs, review data and vendor programs. GetApp leans more on filtering and quick shortlists.

Who owns GetApp?

GetApp was part of Gartner Digital Markets. G2 announced in January 2026 that it had agreed to acquire GetApp, Capterra and Software Advice, and now calls them G2 Digital Markets.

How much do GetApp sponsored profiles cost?

GetApp does not publish prices for sponsored profiles or lead programs.

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