Best Software Directories & Launch Platforms (2026)
Gappsy, G2, Capterra, SaaSHub, Product Hunt and AlternativeTo compared: where buyers compare software and where founders should list their SaaS.
7 tools
Best software directories software: our top picks
Gappsy — best for side-by-side comparison pages and detailed software profiles, plus an AI app builder whose apps can be listed in the same directory (our own site). Pricing: Free (paid plans from $19/month billed yearly, $29 monthly).
G2 — best for verified B2B user reviews, especially for mid-market and enterprise software. Pricing: Free.
Capterra — best for small-business buyers building a shortlist inside a software category. Pricing: Free.
SaaSHub — best for finding alternatives to a specific SaaS product and listing a new startup for free. Pricing: Free.
Product Hunt — best for launch-day visibility and early feedback from makers and early adopters. Pricing: Free.
AlternativeTo — best for crowdsourced alternatives to everyday apps, including free and open-source options. Pricing: Free.
GetApp — best for quick, filtered shortlists of business apps for small teams. Pricing: Free.
How to choose software directories software
Software directories help people find and compare tools before they buy, and help software companies get in front of those buyers. They differ in what they are built on: verified user reviews (G2, Capterra, GetApp), crowdsourced alternatives (AlternativeTo, SaaSHub), launch-day voting (Product Hunt), or editorial profiles and head-to-head comparison pages (Gappsy).
If you are buying software, use them together. Review platforms show what existing customers think; comparison pages show how two or three specific tools differ on price and features; alternative sites help when you know one product and want to see what else exists. Check each site's disclosure: most are funded by vendors through sponsored placements, pay-per-click or lead programs, which can affect what appears first.
If you are listing a product, start with the free profiles most of these sites offer, then decide where paid visibility makes sense for your buyers. A one-day launch on Product Hunt brings a burst of early adopters; a profile on a directory people use when they are ready to buy keeps working long after launch. Comparison pages against the tools you compete with tend to reach buyers who are already deciding.
Gappsy combines a software directory with an AI app builder: founders can build an app or SaaS on Gappsy, or bring a product built with anything else, and list it in front of people comparing tools.
Who it's for
Software buyers comparing tools before a purchase
SaaS founders and startups deciding where to list and launch
Marketing teams at software companies planning review and listing programs
Makers who want early feedback on a new product
What to look for
What the site is built on — Verified reviews, crowdsourced alternatives, launch voting or editorial comparisons: each answers a different buying question.
Audience — B2B and enterprise buyers, small businesses, early adopters or a general audience.
Free listing — Whether a vendor can list and maintain a profile for free, and what the free profile includes.
Paid options — Sponsored placements, pay-per-click, lead programs, featured listings or vendor plans, and whether prices are public.
Transparency — How clearly the site labels paid placements and explains how products are ranked.
Tools in Software Directories
Product Hunt — Daily launch platform where makers post new tech products and the community upvotes and comments; launching is free, with paid display ads and promoted posts.
G2 — B2B software review marketplace with verified user reviews, category Grids and comparisons; free vendor profiles plus paid plans for reviews, intent data and ads.
Capterra — Software review and comparison site focused on small and midsize businesses, with category lists, user reviews, free vendor profiles and pay-per-click advertising.
AlternativeTo — Crowdsourced software recommendation site where users suggest and like alternatives to apps they know, with filters for platform and license such as open source.
GetApp — Software discovery and review site for small businesses with filterable category lists and moderated user reviews; basic vendor profiles are free, sponsorship is paid.
SaaSHub — Independent software marketplace that builds alternatives lists from web articles and user votes, with free vendor listings and a $99/month Featured option.
Gappsy — Gappsy is an AI app builder: describe your business or software idea and get a live app, website and tools with payments, bookings and memberships, then sell it on Gappsy.
Frequently Asked Questions
What is the best software directory?
It depends on what you need. G2 and Capterra are strongest for verified user reviews, SaaSHub and AlternativeTo for finding alternatives to a product you know, Product Hunt for launch-day visibility, and Gappsy (our own site) for side-by-side comparison pages and detailed software profiles.
Where should I list my SaaS?
Start with free profiles on the directories your buyers use: G2 and Capterra for B2B software, SaaSHub and AlternativeTo for alternatives traffic, and Gappsy for a profile and comparison pages next to the tools you compete with. Plan one well-prepared Product Hunt launch for early adopters.
What are good SaaSHub alternatives?
G2, Capterra, GetApp, AlternativeTo, Product Hunt and Gappsy. Our guide to the best SaaSHub alternatives compares what each is built on, who uses it and what listing costs.
Are software review sites paid by vendors?
Most are funded by vendors through sponsored placements, pay-per-click, lead programs or vendor plans, while free profiles stay available. Check each site's disclosure page and look for labels on sponsored results.
Can I list an app I built with Lovable, Bolt.new or Bubble?
Yes. Directories list software regardless of how it was built. On Gappsy you can list a product built with any tool, or build one with Gappsy's AI app builder and list it in the same place.