Dex (getdex.com) is a personal CRM built around one job: helping you remember to keep in touch with the people in your network. The homepage frames it as "One place for your relationships," combining a contact database with keep-in-touch reminders so you don't lose track of where a conversation left off. Dex ships as mobile, browser-extension, web, and desktop apps, and offers Cmd+K shortcuts for quickly logging notes or setting reminders. It syncs contact and relationship data from LinkedIn (network updates and connections) and from WhatsApp/messaging, reducing manual data entry. Rather than positioning itself as a sales pipeline tool, Dex maintains dedicated landing pages for specific relationship-driven personas — creators and investors — suggesting its target use case is individual relationship management rather than team-based sales CRM. Pricing is paid, with a free trial and plan pricing shown around $12–$20 per month.
Key Features
Personal CRM for Creators —
Keep-in-touch —
Reminders —
Integrate everywhere —
Shortcuts (⌘K) for quick action —
Even on the go —
Loved by thousands of professionals —
Pros & Cons
Pros
Centralizes personal relationship data with proactive keep-in-touch reminders, useful for people managing a large network who don't want a heavyweight sales CRM.
Available across mobile, browser extension, web, and desktop, so contacts and reminders can be logged wherever you're working.
LinkedIn sync (including network updates) and WhatsApp/messaging sync reduce manual re-entry of contact activity.
Offers a free trial before requiring payment, lowering the risk of testing the product.
Dedicated onboarding paths for specific personas (creators, investors) suggest a tailored rather than generic experience.
Cons
The crawled integrations page mostly surfaced navigation/CTA text rather than a documented list of supported integrations, so the breadth of the integration ecosystem is unclear from available evidence.
Captured pricing text was inconsistent — figures of $12/mo and $20/mo both appear without a clean tier breakdown.
As a personal, individual-focused CRM, no evidence in the crawled pages indicates team collaboration or sales-pipeline features common in traditional business CRMs.