Heartly is an AI flash sale tool for Shopify and WooCommerce. Review of features, Autopilot and pricing: one plan at $19.99/month after a 14-day trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Heartly is an AI-driven flash sale platform for Shopify and WooCommerce merchants. It reads a shop's products, stock and orders, suggests which product is worth discounting, and helps the merchant launch a time-limited sale in about two minutes. Each sale gets its own page with a countdown, a stock limit and a link to the merchant's own checkout.
The company, Heartly Apps UG, is based in Leipzig, Germany, and was founded in 2024 by Markus Böhme, who built the first version as a weekend tool for his wife's Shopify store. Pricing rules are built in: every discounted price shows the lowest price of the last 30 days, in line with German PAngV and the EU Omnibus Directive.
On Shopify, the merchant installs Heartly from the App Store, which connects the store through OAuth without theme changes. Heartly then looks at products, stock and orders and proposes a first flash sale with a discount, start time, duration and stock limit. One example on the site shows a 34% discount for 48 hours with a 40-unit limit. The team can change, reject or publish it.
Autopilot is optional. The merchant sets a discount range, a time window and excluded products, and Heartly runs recurring sales within those rules until paused. Live sales then appear in the Heartly iOS and Android app, on deals.heartly.io and for AI shopping assistants. The purchase itself always happens in the merchant's own shop.
The core is the AI proposal, which shows the evidence behind each suggestion, and the dedicated sale page with a live countdown, remaining stock and 30-day price reference. Autopilot handles recurring sales inside set limits. The built-in reference price and audit trail support PAngV and Omnibus requirements, although the merchant remains responsible for the prices they set.
Beyond single sales, Heartly offers carousel drops that show several products on one swipeable page, and raffle drops. A competitor radar watches five competitors and scores their discounts. Other tools include a real-time analytics dashboard, custom branding for sale pages, sharing through links, QR codes, widgets and social channels, and a UCP readiness score for product data.
Heartly is an AI flash sale platform for Shopify and WooCommerce shops. It suggests which product to discount, helps launch the sale in about two minutes or on Autopilot, and shows it to new buyers in the Heartly app and on deals.heartly.io.
The Heartly app is one plan with every feature: $19.99 a month on Shopify or €19.99 a month on WooCommerce. Heartly Listing, for showing existing discounts only, costs €9.99 a month excluding VAT.
Yes. Every new shop gets 14 days free with every feature. You are charged only if you keep Heartly after the trial, and you can cancel before then.
Heartly works with Shopify and WooCommerce. On Shopify it installs from the App Store via OAuth, with no theme changes and checkout staying in your store.
Autopilot is an optional mode in which Heartly runs recurring sales inside rules you set: a discount range, a time window and excluded products. You can pause it at any time.
Heartly shows the lowest price of the last 30 days next to each discounted price and keeps an audit trail, built around PAngV and the EU Omnibus Directive. The company states that merchants remain responsible for their own prices.
Live sales appear on their own sale page, in the Heartly iOS and Android app, on deals.heartly.io and for AI shopping assistants. Merchants can also share a direct link in newsletters, social posts or ads.
It suits independent Shopify and WooCommerce merchants who want help choosing what to discount and when, with compliant price display and extra deal discovery. Stores on other platforms cannot use it.