Hero is an AI app that prices items, writes listings, and cross-posts to eBay and Facebook Marketplace. Paid plans start at $10/month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Hero, which operates under the name Hero Stuff, is an AI listing app for people who resell items online. A seller photographs an item, and the app identifies it, suggests a price, and drafts a title and description. The listing can then be published to eBay and Facebook Marketplace without retyping the same details on each site.
The company describes the product as AI listing and inventory software for resellers. It is offered as a free app download for iOS and Android, with a web sign-in and a separate Business tier for teams. The site states that more than 85,000 sellers use it and that it holds a 4.7-star rating from over 2,000 ratings.
The workflow starts with a photo or a short video. Hero's AI identifies the item, calculates a price using sold data for similar items, and generates a title and description. Sellers can also speak into the microphone to edit a listing, or describe an item aloud while recording a video, instead of typing every detail by hand.
To publish, a seller connects existing eBay and Facebook accounts. Hero's FAQ says that sellers without an account on a given platform can create one through Hero. One user review on the site describes posting the item and then reviewing it online to fix anything that needs a revision. Poshmark, Mercari, OfferUp, and Vinted are listed only as roadmap items.
The core tools are AI pricing and listing, bulk scanning for several items at once, and price comparison based on real-time sold data. Studio Photos cleans up bad lighting and messy backgrounds so listing images look ready to sell. Sellers can use voice input to edit listings and video recording to create them, which reduces typing on a phone.
Hero Stuff also publishes price guides for categories including electronics and gadgets, phones, women's clothing, furniture, kids toys, and videogames. For sellers with an existing store, the company announced a bulk feature that connects Shopify, imports a catalog, and lists everything. Its blog also explains how to import Shopify or WooCommerce products to eBay and Facebook Marketplace.
Hero, also called Hero Stuff, is an AI listing app for resellers. It identifies an item from a photo or short video, prices it, writes a title and description, and posts it to eBay and Facebook Marketplace.
Hero has four monthly plans: Starter at $10, Semi Pro at $20, Pro at $30, and Business at $199. All paid plans include unlimited price checks. The plans differ by monthly publishing limits and AI photo sets.
The sources do not state trial terms. The help page explains how to cancel a trial through Apple or Google, which suggests trials exist, and the site offers a free account and a free app download. Check the app store listing for current offers.
Hero supports eBay and Facebook Marketplace. The company says Poshmark, Mercari, OfferUp, and Vinted are on its roadmap.
Yes. The company announced a bulk feature that connects Shopify, imports a catalog, and lists everything. Its blog also has a guide for importing Shopify or WooCommerce products to eBay and Facebook Marketplace.
Hero suits casual sellers, thrifters, and full-time resellers who list often on eBay and Facebook Marketplace. Its Business plan targets resale teams, and the site lists liquidators, pallet flippers, and estate sale companies as solution areas.
Apple and Google handle the transactions. On iOS, go to Settings, then Subscriptions, select Hero Stuff, and tap Cancel. On Android, open Google Play, go to Payments & subscriptions, select the subscription, and tap Cancel subscription.
Yes, on lower tiers. Starter allows up to 10 published items a month and Semi Pro up to 30. Pro and Business have no monthly publishing cap.