keela Review, Pricing & Features

Keela is an all-in-one nonprofit CRM for donor management, online donation forms, email marketing, and AI-assisted fundraising. See features, pricing, pros…

Visit keela Website →

Category
CRM
Pricing
Subscription (SaaS), priced by contact volume. Paid plans start around $134/month billed annually for up to 1,000 contacts and scale up through higher tiers as contact counts grow, with custom pricing above 10,000 contacts. All plans include unlimited forms, emails, and donations; donation processing runs at a nonprofit rate of about 2.2% + $0.30 via Stripe/PayPal. A guided demo is available.
Verified
Not yet
Last updated
August 15, 2026
IntegrationsSaaSWeb AppWorkflow AutomationAutomationStripe IntegrationDashboardReportingAICloudNonprofit

Keela is a cloud-based donor management and fundraising CRM designed exclusively for nonprofit organizations. Rather than forcing charities to stitch together separate tools for their database, donation pages, and email outreach, Keela centralizes the full fundraising workflow: it stores donor and contact records, powers customizable online donation forms, sends targeted email campaigns and newsletters, and automatically generates IRS-, CRA-, and ACNC-compliant tax receipts. A defining feature is its use of AI and data intelligence to help fundraisers work smarter, including Smart Ask (which suggests an optimal donation amount for each donor) and predictive insights that surface donors most likely to give. Nonprofits can build automated stewardship journeys, track pledges and recurring gifts, manage projects and memberships, and monitor performance through dashboards and reports. Donation processing is handled through integrated payment gateways such as Stripe and PayPal at nonprofit-friendly rates. Keela is now part of the Velora suite, an integrated set of nonprofit tools powered by Aplos, Raisely, and Keela, giving organizations a path to connect accounting, peer-to-peer fundraising, and donor management. It is aimed at small to mid-sized nonprofits that want an approachable, purpose-built alternative to generic or enterprise CRMs, with pricing that scales by contact volume rather than by seat.

Key Features

Pros & Cons

Pros

  • Purpose-built for nonprofits, so donation forms, tax receipts, and donor stewardship work out of the box
  • AI features like Smart Ask suggest optimal donation amounts and surface donors most likely to give
  • All-in-one platform combines CRM, donation forms, email marketing, and reporting, reducing tool sprawl
  • Automated, compliant tax receipting for IRS, CRA, and ACNC
  • Contact-volume pricing with unlimited forms, emails, and donations on every plan
  • Part of the broader Velora suite (Aplos, Raisely, Keela) for connected accounting and peer-to-peer fundraising

Cons

  • Entry pricing of around $134/month may be steep for very small or brand-new nonprofits
  • Costs rise as your contact list grows, since pricing scales by contact volume
  • No clearly advertised free trial; evaluation is via a guided demo
  • Some capabilities like Pipelines, texting, wealth screening, and Premium Care are paid add-ons
  • Focused solely on nonprofits, so it is not suited to for-profit sales teams

Related Tools