Knock CRM is a multifamily leasing platform with tour scheduling, marketing attribution, unified messaging, and an AI Leasing Agent to help property teams…
Category
CRM
Pricing
Knock CRM does not publish pricing publicly; pricing is quote-based and provided by the sales team after a demo, typical for multifamily property-management software.
Knock CRM is a leasing and marketing platform built for the multifamily residential industry, used by property managers, leasing teams, marketing departments, and owners. It covers the full renter journey: self-service tour scheduling (Knock Now), lead source attribution and multi-channel marketing campaigns, unified messaging across email/text/voice/chat, gamified task management for leasing teams, and Knock Insights analytics for performance benchmarking. Knock also offers an AI Leasing Agent that responds to prospects across channels, quotes pricing, and can hand off to human agents, positioned as reducing missed leads and increasing tour and conversion rates. The site indicates ties to RealPage (shared social profiles and support links), and it integrates with existing property management systems (PMS) via APIs, though specific PMS integration partners are not named on the site.
Key Features
Knock Now Scheduling — Self-service tour booking that lets prospects schedule tours online without waiting on a leasing agent.
Marketing Attribution — Tracks lead sources and ad spend across channels with automated marketing campaigns.
Unified Messaging — Consolidates prospect and resident communication across email, text, voice, and chat into one inbox.
AI Leasing Agent — An AI-powered assistant that responds to prospects across chat, text, email, and voice, quotes pricing, and can hand off to a human leasing agent.
Leasing Task Management — Gamified workflow tools that guide leasing teams through follow-ups to reduce prospect drop-off.
Knock Insights — Analytics and performance benchmarking for leasing teams, marketing, and portfolio owners.
Pros & Cons
Pros
Purpose-built for multifamily leasing, covering the full funnel from tour scheduling to lease conversion