Lasso is an AI-native PIM and DAM for ecommerce with agents for enrichment, SEO content and images. Free plan; Pro from €149/month billed annually.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Lasso is an AI-native product information management (PIM) and digital asset management (DAM) platform for ecommerce. The company calls it a product data operating system and positions it as a new kind of PIM built for the AI era. Its goal is to remove repetitive catalog work so ecommerce teams can spend time on growth.
It is built by BANDITS and operated by DoneByAI s.r.o., a Czech company that develops the product in Prague. BANDITS says it began by building production-ready AI modules and kept finding the same problem at clients: teams manually fixing attributes and cleaning supplier feeds.
Lasso starts with data intake. Agents extract information from supplier files, feeds and websites, map fields, standardize units and categorize products. Teams then enrich those products, review the output, lock approved results and sync them with the catalog or export them. Each batch can be tracked with the team.
Agents take plain-language instructions and can run in parallel. Every result shows its sources, confidence score and the steps behind it, so reviewers can focus on uncertain items. A shared data model, rules, glossaries and past decisions keep agents consistent with how the team already works.
On the content side, Lasso fills missing attribute values, discovers useful attributes and writes on-brand descriptions from branded templates. It also generates and edits product images and optimizes copy for SEO and AI search. Agents can look for missing specs and high-resolution images on supplier sites and cite where they found them.
As a PIM and DAM, it keeps products and assets in one workspace with completeness tracking and links between related products. Teams edit and discuss products in real time, with roles, permissions, team budgets and audit logs. Monitoring agents cover competitors and catalog changes.
Lasso is an AI-native PIM and DAM for ecommerce. Its AI agents onboard supplier data, enrich product attributes, generate SEO descriptions and images, and monitor competitors and catalogs.
Lasso has a Free plan at €0, a Pro plan at €149 per month billed annually, and a custom Enterprise plan. Extra one-time credit packs run from €56 for 1,000 credits to €1,000 for 25,000 credits. All prices exclude VAT.
Yes. The Free plan is described as free forever and includes all features and unlimited users. It is limited to 200 shared credits per month, 100 SKUs and 1 GB of storage.
The site says Lasso connects existing systems, data sources and sales channels through supported APIs, XML feeds and MCP. It does not name specific third-party platforms in the source pages.
No. The site says you can keep your PIM or switch, and that Lasso can sync with existing systems without a complex migration.
Lasso lists AI Act, GDPR, RBAC, logs and no training on customer data. It also states 99.8% uptime and daily backups retained for 30 days.
Lasso suits ecommerce teams that handle large volumes of supplier data and product content. Its tools target catalog managers, content and SEO teams, and retailers or brands scaling a catalog.
Lasso is built by BANDITS and operated by DoneByAI s.r.o. in the Czech Republic. The company says it develops the product from Prague and is backed by the investor Miton.