LaunchMyStore review: ecommerce platform with themes, POS, digital products, subscriptions and Nova AI. Plans from $24/mo, 0% transaction fees, 7-day trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
LaunchMyStore is a hosted ecommerce platform for entrepreneurs and small businesses that want to open an online store without developers. It bundles a storefront builder, premium themes, product and inventory management, payments, discounts, SEO tools and analytics into a single subscription.
The company says more than 4,000 entrepreneurs run their business on it and that it sells into 190+ countries. It is operated by TradeFusion Technologies Pvt Ltd, and its stated aim is to let anyone with something to sell open a professional store without stitching together plugins.
How does LaunchMyStore work?
You start a 7-day free trial, choose a theme and edit each section of the storefront on a live preview, with desktop, tablet and mobile views. Products are added once and shared between the website and the point of sale, with variants, SKUs and stock tracked per location.
Day-to-day changes can be handled through Nova, the built-in AI assistant. It calls the same endpoints the dashboard uses, so a request such as tagging products or changing prices is carried out rather than only drafted. Destructive actions wait for approval.
Key features of LaunchMyStore
The platform handles three product types in one checkout: physical goods with variants, digital downloads with expiring links and download limits, and subscriptions on weekly, monthly or yearly cycles. A cart can mix all three, and each line gets its own billing and delivery.
Other capabilities include a point of sale, 34+ payment gateways, multi-currency support, marketing automation, and an Apps Marketplace with 55+ apps. Developers can use an App Bridge SDK, a REST API, 30+ webhook topics and custom functions, and Nova's tools are reachable through an MCP server.
Key Features
Theme-based storefront builder — Pick a premium theme and edit sections on a live preview with no code. Desktop, tablet and mobile views are available, and custom Liquid or Aqua themes can be uploaded.
Products and variants — Variants with their own SKUs, price and stock, inventory across multiple locations, collections and sales channels from one product record.
Digital products — Upload files and deliver them on payment with expiring links, download limits, licence settings and anti-piracy options. Available on Gold and above.
Subscriptions — Weekly, monthly or yearly plans with free trials, coupons, referrals and failed-payment retries, plus MRR and churn tracking. Available on Gold and above.
Point of sale — Ring up in-person sales against the same catalogue as the website, so stock, customers and takings stay together. Included on Platinum with 2 seats.
Nova AI assistant — An admin assistant with 160+ tools that restyles themes, tags products and changes prices from plain-English requests, with an approval gate for destructive actions.
MCP server and agent setup — Drive the same tools from Claude, Cursor or ChatGPT, or point an AI agent at the site's SKILL.md to set up a store.
34+ payment gateways — Built-in gateways with 0% platform transaction fees on every plan, so only the gateway's own rate applies.
App SDK, API and webhooks — App Bridge SDK, REST API, 30+ webhook topics, custom functions and App Store publishing for agencies and developers.
SEO, analytics and marketing — Advanced SEO tools, business analytics and discounts on all plans, with marketing automation on Gold and above.
Pros & Cons
Pros
0% platform transaction fees on every plan, so only the gateway's own rate applies on top of the subscription.
Physical goods, digital downloads and subscriptions can share one catalogue and one checkout.
Nova AI and an MCP server are included from the Starter plan.
Includes a point of sale for in-person selling, with 2 seats on Platinum.
7-day free trial costs $0 and can be cancelled anytime.
Developer tools include an app SDK, REST API, 30+ webhook topics and Liquid or Aqua theme support.
Cons
No free plan is shown; the entry paid plan is a regular $24/mo after the 7-day trial.
Digital products and subscriptions require Gold ($70/mo) or higher.
Starter is limited to 100 products, 1 staff account and 1 store.
The POS, API access and App Extensions SDK are limited to the top Platinum tier.
LaunchMyStore is a hosted ecommerce platform for building and running online stores. It covers themes, products, payments, inventory, digital goods, subscriptions and a point of sale. It also includes an AI assistant named Nova.
How much does LaunchMyStore cost?
Regular prices are $24/mo for Starter, $70/mo for Gold and $132/mo for Platinum. The site shows code FLAT20 for 20% off, giving $19.20, $56 and $105.60 per month on yearly billing. Prices exclude local taxes.
Does LaunchMyStore have a free trial?
Yes. It offers a 7-day free trial for $0 that can be cancelled anytime. No free plan is listed beyond the trial.
Does LaunchMyStore charge transaction fees?
No. The company states 0% platform transaction fees on every plan and order. Merchants pay only their payment gateway's own rate.
Can I sell digital products and subscriptions on LaunchMyStore?
Yes. Digital products and subscriptions are listed under the Gold plan and above. Digital delivery supports expiring links and download limits, and subscriptions can bill weekly, monthly or yearly.
What is Nova AI?
Nova is the AI assistant built into the LaunchMyStore admin, with 160+ tools. It can restyle themes, tag products and change prices from plain-English requests, and asks for approval before destructive actions. It is built on Anthropic Claude and OpenAI GPT.
Does LaunchMyStore have a point of sale?
Yes. The POS runs on the same catalogue as the online store. It is listed on the Platinum plan with 2 seats included.
Is LaunchMyStore good for small businesses?
It is aimed at entrepreneurs and small businesses, with Starter for emerging businesses and influencers. Starter limits are 100 products, 1 staff account and 1 store, so growing shops may need Gold or Platinum.