Lobby's AI receptionist Robin answers calls, books appointments and routes urgent callers in English or Spanish. Plans from $95/mo after a 7-day free week.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Lobby is an AI receptionist for business phone lines. Its receptionist, named Robin by default, picks up when the owner cannot, whether that is because they are under a sink, with a patient or in a meeting. Robin books appointments on a connected calendar, puts urgent callers through, answers questions and takes messages.
The product is aimed at service businesses: plumbers, electricians, HVAC and roofing companies, clinics, salons, law offices and agencies. Lobby describes its starting point as the idea that these businesses still win and lose customers in the first few rings of a call.
The company behind it is AGI Solutions, LLC, listed in Newark, DE. Lobby says it avoids phone trees, so callers state what they need in a sentence and are routed from there.
Every call ends one of four ways: booked, put through, answered or message taken. If a calendar is connected, Robin books the slot while the caller is still on the line. If the situation is urgent, such as a customer with no heat and a newborn at home, Robin puts the caller through to the owner.
For routine questions about hours, prices or service area, Robin answers from the information the business has shared. Anything else becomes a written note with the caller's name, number and need.
The owner receives an email or text right away, with text available where supported, and the note stays on file in a dashboard. The dashboard also summarizes the day, showing total calls, how many were answered, how many were booked and how many need the owner.
Call handling is the core: 24/7 answering, appointment booking, urgent call routing, question answering and message taking. Owners choose when Robin answers: all calls, only when the line is busy, or only when they do not pick up.
Robin works in English and Spanish. A Spanish-speaking caller is answered in Spanish, and the owner reads the note in English, including the language the call was in.
Setup options include teaching Robin hours, services, address, FAQs and routing rules, picking a voice such as Clear or Warm, and setting a greeting. Businesses can keep their existing number through forwarding or take a new dedicated number. Lobby also offers to set up the number, voice, knowledge, booking and routing with the business.
Lobby is an AI receptionist for business phone lines. Its receptionist, Robin, answers calls, books appointments on a connected calendar, puts urgent callers through and takes messages. Owners are alerted by email or text.
Plans start at $95 a month for 100 calls. Growth is $270 for 300 calls and Pro is $800 for 900 calls. Extra calls cost $0.95, $0.90 and $0.89 on those plans, and Multi-location pricing is custom.
Yes. A new business gets 7 free days with a card at signup, paying $0 today. The free week covers up to 25 answered calls, the first charge comes on day 8, and you can cancel before then in Billing. It is limited to one free week per business.
Yes. Robin answers Spanish-speaking callers in Spanish, and the owner reads the resulting note in English.
Yes. You can forward your existing line to Lobby or use a new dedicated front-desk number, and you can switch later. If you cancel, you keep your number.
Lobby bills per call, not per minute. A call counts when Robin answers and it runs 20 seconds or longer, and calls over 10 minutes count as two. Screened spam, missed calls, test calls and calls under 20 seconds are not charged.
Setup has three steps: connect your number, teach Robin about your business, and go live. Lobby also offers to set it up with you. The sources say it starts working as soon as the number is connected.
Lobby is aimed at service businesses whose owners are often busy when the phone rings, including trades, clinics, salons and small offices. It suits small teams that want a front desk without hiring a person.