Lofty (formerly Chime) is an all-in-one real estate CRM with AI-powered lead generation, IDX websites, and marketing automation for agents, teams, and…
Lofty (formerly Chime) is a real estate technology platform built around an AI-powered CRM, giving individual agents, teams, brokers, and mortgage lenders a single system for capturing, nurturing, and converting leads. The platform bundles a Power Dialer, multi-channel "Smart Plans" for automated email/text/call/direct-mail follow-up, and paperless transaction management with more than 30 lead-generation channels, including Google Ads, Google Local Service Ads, Facebook/Instagram advertising, one-click listing ads ("Lofty Blast"), and ZIP-code farming campaigns. Lofty layers a suite of AI agents on top of the CRM — including Cowork for business automation, a 24/7 Sales Agent for lead capture and qualification, a Homeowner Agent for mining the database for seller leads, a Social Agent for social media management, and custom user-built agents. It also includes hyperlocal IDX websites, native mobile apps (Lofty app for agents, Closely for clients), and Social Studio for automated social posting. Lofty is used by agents at major brokerages such as Coldwell Banker, eXp, Keller Williams, Berkshire Hathaway, and Weichert, and is based in Phoenix, Arizona.
Key Features
AI-Powered CRM — Real estate CRM with unlimited contacts and AI-driven lead scoring and routing.
Power Dialer & Smart Plans — Automated multi-channel (email, text, call, direct mail) nurture sequences and outbound dialing.
30+ Lead Generation Channels — Built-in Google Ads, Google Local Service Ads, Facebook/Instagram ads, listing ads (Lofty Blast), and ZIP-code farming campaigns.
AI Agents — Cowork, Sales Agent, Homeowner Agent, and Social Agent automate lead capture, database mining, and social media management.
Hyperlocal IDX Websites — Customizable, SEO-friendly IDX websites for agents, teams, and brokerages.
Mobile Apps & Transaction Management — Native mobile apps (Lofty and Closely) plus paperless transaction management tools.
Pros & Cons
Pros
All-in-one platform combining CRM, IDX websites, lead generation, and marketing automation reduces the need for separate point solutions.
Wide range of built-in lead-generation channels (Google Ads, Facebook/Instagram, listing ads, ZIP-code farming) beyond a typical CRM.
AI agents (Sales Agent, Homeowner Agent, Social Agent, Cowork) automate lead engagement, database mining, and social posting.
Scales across customer segments, from solo agents to teams, brokers, and enterprise brokerages.