Lootly review: loyalty, referral and affiliate software for e-commerce. See features, integrations, the 7-day free trial and how pricing works.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Lootly is a loyalty and referral marketing automation software suite for e-commerce businesses. It combines a points and rewards program, referral marketing, VIP tiers and affiliate management in one platform, so brands can run retention and acquisition programs without separate tools. The company says its focus is software that customers will actually use, with a clean interface and heavy automation.
Lootly states that it was founded in 2018 and is headquartered in Highland Park, Illinois. The homepage cites more than 3,000 brands as users, while the pricing page cites 7,000, so the exact figure is unclear. Its stated audience is growing B2B, B2C and D2C businesses that want to acquire customers, increase loyalty or drive subscriptions.
Lootly installs on an e-commerce store, and the company says setup takes a few minutes, with the FAQ describing less than one minute for the install itself. Customers earn points for actions such as purchases, following the brand on Instagram, reading the blog, writing reviews or celebrating a birthday. Brands then define which coupon rewards customers can redeem those points for.
Brands can import existing customers and affiliates from an Excel file using a sample template. Design is handled through an editor with advanced CSS support, so the program appears as an extension of the store. Custom earning actions can be built through Zapier or API, and live chat, email and phone support is available for questions.
The points system supports thousands of actions, point expiration with automated reminders, bonus point campaigns with start and end dates, and a rules engine that restricts earning or spending by customer tag, VIP tier, product SKU or product category. Rewards include dollar-off and percent-off coupons, free products, free shipping and variable dollar-off coupons, plus in-cart redemption at checkout.
Other capabilities include multi-store point syndication, configurable referral popups, tiered VIP programs with exclusive rewards, and affiliate management with unlimited affiliates, offers and conversions. Affiliate payouts can be made through PayPal, gift card or manual payout. Reporting covers program performance, customer insights, referral activity, channel performance and email analytics.
Lootly is a loyalty and referral marketing automation platform for e-commerce businesses. It combines points and rewards, referral marketing, VIP tiers and affiliate management in one product.
Lootly sells monthly and annual plans, with the annual option described as two months free. The dollar amounts could not be read from the source text, so check the pricing page or request a demo. Plans are charged in USD with no contracts or setup fees.
Yes. Lootly offers a 7-day free trial on all of its plans. Plans are month-to-month, and customers can upgrade from within their account at any time.
Lootly integrates with Shopify, BigCommerce, Magento 2, WooCommerce and Maropost. It also connects with apps such as Klaviyo, Gorgias, PowerReviews, ReCharge and Attentive, and reaches about 3,000 more apps through Zapier. A custom API and SDK are available.
According to Lootly, every plan includes unlimited orders, customers, affiliates and visits. The company states there are no hidden fees. For affiliate sales, only orders approved by the brand's team are charged.
Yes. Existing customers or affiliates can be imported with an Excel file, and Lootly provides a sample template. The company says there is no limit on how many customers can be imported, and its team assists with migration.
No. Lootly says its plans are month-to-month with no contracts or setup fees. Plan upgrades can be done from the account.
Lootly is best for growing e-commerce brands, including B2B, B2C and D2C businesses, that want rewards, referrals and affiliate programs in one place. Brands with multiple stores can also share points across them.