LoyaltyLion is a Shopify loyalty platform with points, VIP tiers, referrals and AI insights. Plans start at $199/month. See features and integrations.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
LoyaltyLion is a customer loyalty and engagement platform for ecommerce brands. The company states that it is built exclusively for Shopify, and its goal is to help brands grow repeat purchases and customer lifetime value from customers they already have.
The company says it was founded in 2012 and is based in London, United Kingdom. It reports more than 12,000 active rewards programs and 187 million loyalty members to date. It also says it launched the first modern loyalty platform for Shopify in 2013 and became a Shopify Plus Certified App in 2020.
The product ranges from a managed starter plan to enterprise options such as a Headless API and omnichannel loyalty through Shopify POS.
LoyaltyLion connects to a Shopify store and syncs customer profiles and purchase histories with the loyalty program. Merchants then use pre-built or custom rules so customers earn points and rewards for actions on the site and elsewhere, such as purchases, subscriptions, referrals and reviews.
On the Classic plan, the LoyaltyLion team builds a branded loyalty page and Klaviyo email flows, and a dedicated onboarding specialist supports setup. Members can redeem rewards, and with the Shopify Plus Checkout Extension they can redeem points at checkout.
The platform's AI analyzes Shopify sales patterns to recommend which rewards and strategies are likely to have the greatest revenue impact. Merchants can also connect the program to Claude or another AI assistant that supports MCP and ask questions about configuration and performance.
The core platform covers flexible rewards, a referral program, VIP tiers and analytics. Challenges let merchants reward customers for reaching milestones, such as a set number of orders, subscriptions, reviews or referrals, with the criteria, cadence and reward under the merchant's control.
Analytics include predictive metrics for retention, ROI, referrals and lifetime value, and a revenue predictor that forecasts the revenue a program could generate. The Loyalty Agent handles everyday changes and gives strategic performance analysis inside the platform.
For larger teams, the site lists omnichannel loyalty through Shopify POS, Loyalty Pass for Apple and Google Wallet, experiential rewards such as VIP events and early access, a Headless API, programs in more than 130 languages, and fraud protection with two-factor authentication, referral fraud checks and controls on earned points.
LoyaltyLion is an ecommerce customer loyalty and engagement platform for Shopify brands. It lets merchants run points, rewards, referrals and VIP tiers, and track results through analytics.
The Classic plan costs $199 per month and includes 500 orders per month. Advanced and Plus are listed as Custom, so their prices are not published. The pricing page includes a monthly order volume selector.
The pricing page does not mention a free plan or a free trial. The site offers a demo booking and a 3-minute product tour.
The integrations page states that LoyaltyLion is built exclusively for Shopify. It supports Shopify, Shopify Plus and Shopify POS.
The site lists more than 100 integrations, including Klaviyo, Attentive, Gorgias, Appstle, Bazaarvoice, Bloomreach, Dotdigital and ConnectPOS. It also connects to Claude or other AI assistants that support MCP.
Yes. Dynamic VIP tiers, either rolling or calendar-based, are included in the Advanced and Plus plans. On Classic they are an optional add-on.
The company markets an enterprise offering with omnichannel loyalty, experiential rewards, a Headless API, global multilingual programs and fraud protection. It says Shopify's largest brands use the platform.
The Classic plan is aimed at brands starting loyalty with minimal effort. It includes a branded loyalty page, Klaviyo email flows and onboarding support. Brands outside Shopify cannot use it.