M1 combines commission-free automated investing, a 3.10% APY cash account, and margin borrowing in one FINRA/SIPC-regulated app. See pricing and features.
Category
Finance
Pricing
No commission, trading, or management fees on self-directed brokerage accounts; a $3/month platform fee applies to accounts under $10,000 in combined M1 balances without an active personal loan, waived once that threshold is met.
Verified
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Last updated
August 6, 2026
Founded
2015
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M1 is a finance super app operated by M1 Holdings Inc. through its subsidiaries M1 Finance LLC (an SEC-registered, FINRA/SIPC-member broker-dealer), M1 Spend LLC, M1 Digital LLC, and M1 Advisory Services LLC (an SEC-registered investment adviser). The platform's core product is automated investing: users build 'Pies' made of stock, ETF, and crypto 'Slices' with target allocations, and M1's system queues trades during scheduled windows and rebalances portfolios with one click. Account types include individual, joint, custodial, and trust brokerage accounts plus Traditional, Roth, and SEP IRAs. Alongside investing, M1 offers High-Yield Cash Accounts paying 3.10% APY with FDIC coverage up to $4.75 million through a partner bank network (B2 Bank National Association), and margin borrowing up to 50% of eligible holdings at 5.65%. M1 does not charge commission, trading, or management fees on self-directed brokerage accounts, though a $3/month platform fee applies to accounts under $10,000 without an active personal loan.
Key Features
Automated Pie investing — Build portfolios as 'Pies' made of stock, ETF, and crypto 'Slices' with target allocations; M1 queues trades in scheduled windows and rebalances with one click.
High-Yield Cash Account — Earn 3.10% APY on cash with FDIC coverage up to $4.75 million through a network of participating banks, via banking partner B2 Bank National Association.
Margin borrowing — Borrow up to 50% of eligible holdings at 5.65%, for accounts with at least $2,000 in eligible securities.
Multiple account types — Individual, joint, custodial, and trust brokerage accounts, plus Traditional, Roth, and SEP IRAs.
Dividend reinvestment — Choose to reinvest dividends into the paying holding, spread them across a Pie, or route them to cash.
Pros & Cons
Pros
No commissions on self-directed trades, and the $3/month platform fee is waived once combined M1 balances reach $10,000 or with an active personal loan.
Bundles automated Pie investing, a 3.10% APY high-yield cash account, and margin borrowing into one app instead of juggling separate providers.
Real regulatory oversight: M1 Finance LLC is an SEC-registered, FINRA/SIPC-member broker-dealer, and M1 Advisory Services LLC is an SEC-registered investment adviser.
Cons
The $3/month platform fee applies to any account under $10,000 without an active personal loan, which can erode returns for smaller balances.
Trades execute in scheduled windows rather than in real time, so M1 is not built for active or intraday traders.
Crypto holdings via M1 Digital LLC are not FDIC or SIPC insured, and new High-Yield Savings Account signups are currently paused in favor of the Cash Account.