Market Leader is a real estate CRM with an IDX website builder, automated follow-up, and exclusive paid leads for agents, teams, and brokerages. See features,…
Category
CRM
Pricing
Quote-based; not published on the vendor's own site. Third-party reviews report Professional for Agents starting around $139/month plus per-lead fees, and Professional for Teams around $329/month, with a custom-quoted Business Suite for Brokerages.
Verified
Not yet
Last updated
August 6, 2026
SaaSPaidWeb AppCloud
Market Leader is a real estate technology platform built to help agents, teams, and brokerages generate, nurture, and convert leads into clients. The product combines a customizable, IDX/MLS-integrated agent website with a built-in CRM: leads captured through the site (contact forms, listing views, saved searches) sync automatically into the CRM and trigger listing alerts and automated drip follow-up. Beyond the website and CRM, Market Leader sells exclusive, market-priced leads through programs such as Leads Direct, HouseValues, and Network Boost, and layers on AI-assisted lead scoring and predictive analytics to help agents prioritize who to contact first. A mobile app pushes real-time notifications when new leads arrive. Market Leader has been operating in the real estate lead-generation space since 1999; after being owned by Trulia and then Zillow, it now operates as part of Constellation Real Estate Group alongside sister brands Z57 and Zurple.
Key Features
IDX/MLS Website Builder — Drag-and-drop, no-code agent website with built-in IDX/MLS integration to display live listings.
Built-in CRM — Website leads, listing views, and saved searches sync automatically into the CRM to trigger listing alerts and follow-up.
Automated Marketing & Drip Follow-up — Automated nurturing campaigns keep leads engaged over time without manual outreach.
Exclusive Lead Programs — Paid, market-exclusive leads sold through Leads Direct, HouseValues, and Network Boost.
AI Lead Scoring & Predictive Analytics — AI-assisted scoring and predictive analytics help agents prioritize which leads to contact first.
Mobile App with Real-Time Alerts — Mobile app pushes real-time notifications when new leads arrive, with contact info and lead insights.
Pros & Cons
Pros
All-in-one bundle of IDX-enabled website, CRM, and lead generation reduces the need for separate tools
Exclusive, market-scoped leads delivered monthly rather than shared leads
AI-assisted lead scoring and predictive analytics help prioritize follow-up
Long operating history (since 1999) and backing from Constellation Real Estate Group, an established real estate software group
Mobile app with real-time new-lead notifications
Cons
Full pricing is not published on Market Leader's own site — plans require a custom quote
Third-party reviews report recurring complaints about lead quality (invalid phone numbers/emails)
Costs can add up quickly since leads are often priced separately from the monthly software fee
Lead volume and territory exclusivity depend on market, which can limit availability in competitive areas