Marzipan is a subscription commerce platform for wineries, powering online sales, wine club management, and DTC operations in one dashboard.
Marzipan is an all-in-one commerce and subscription management platform designed specifically for boutique and direct-to-consumer wineries. It lets wine businesses run e-commerce, manage wine club subscriptions with flexible renewal automation, track customer purchase history and activity, and manage products, inventory, and orders from a single dashboard.
Beyond core commerce, Marzipan includes tools for custom discounts and collections, workflow automation for members and operations, a built-in website CMS, and event/tasting ticketing. It integrates with Mailchimp, shipping providers, bonded warehouses, and offers API access and embeddable web components for checkout and account management.
Marzipan is a small, bootstrapped, UK-based company running on EU-based servers, positioning itself as an alternative to complex, fee-heavy e-commerce stacks for wineries.