Mascotly AI adds a voice mascot to your website that answers questions and guides visitors to the right pages. Free plan; paid from $20/month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Mascotly AI is a web service that places a voice-enabled company mascot on a website. Visitors tap a bubble, speak a question, and hear a spoken answer in real time. The mascot can also scroll to the relevant section of a page or move to a different page, then continue the conversation there. The aim is to replace hunting through menus with simply asking.
The product is made by Tice Kralt, who says he built it because more online interactions are likely to happen through voice. Each mascot has its own name, personality description, and image. The homepage shows examples such as King Clawly, Tice, Snappy, Mappy, and Phoxy, each set up to answer questions about a specific site.
Setup takes three steps. First, the owner enters a website URL, a mascot name, a short personality description, an email address, and a mascot image. Second, Mascotly's crawler visits the most visited pages, such as home, pricing, docs, and FAQ, and extracts their content. Third, the owner pastes a single script tag into the site once the mascot is ready.
The crawled content is stored as a compiled knowledge base and a structured page index on Mascotly's servers. The mascot uses them to answer questions and point visitors to the right parts of the site. Conversations run on OpenAI's GPT-Realtime-2, a voice model the company describes as having GPT-5-class reasoning, parallel tool calls, and graceful recovery from interruptions.
The core feature is real-time voice conversation. Visitors talk to the mascot and get spoken replies, and the mascot can adapt to the personality the owner configured. Navigation goes beyond answering: it can scroll to sections on a page and move visitors to other pages, after which the conversation continues without starting over.
Setup features include an automatic crawl of the main pages and a one-line embed that works on hand-built sites and on builders such as Squarespace, Webflow, and Wix. Owners control the mascot's name, personality, and image. Usage is metered in credits, and Mascotly sends email reminders before credits run out so owners can upgrade in time.
Mascotly AI is a service that places a voice-enabled company mascot on a website. Visitors can ask questions out loud, hear real-time spoken answers, and be guided to the right pages and sections.
There is a Free plan at $0 per month with 10 credits, a Pro plan at $20 per month with 100 credits, and a Scale plan at $100 per month with 1,000 credits. Extra credits cost $0.50 on Pro and $0.35 on Scale.
Yes. The Free plan costs $0 per month, includes 10 credits, and requires no credit card. It is described as being for playing with the product and personal testing.
One credit covers roughly 3 minutes of active mascot conversation. Actual usage depends on tokens processed, so longer answers or richer page context can use credits a little faster.
When the mascot is ready, Mascotly provides a script tag. On a self-built site, add it before the closing body tag. On Squarespace, Webflow, Wix, and similar builders, paste it into a custom code block on the page or site footer.
Yes. It can scroll to sections on a page and navigate to other pages, then continue the conversation. Only main pages are crawled for now, so very specific or buried content may be harder to reach.
The mascot uses a snapshot taken when it was created, so it does not learn about later changes. Mascotly recommends creating a new mascot after major updates and replacing the embed; the same email keeps your plan. A refresh function is in development.
Mascotly sends an email reminder when credits are about to run out. If you don't upgrade, overage credits are charged at the end of the billing period at your plan's rate.