MiniCRM is an easy-to-use CRM for small businesses with pipeline tracking, invoicing, and marketing automation. See features, pricing plans, and integrations.
Category
CRM
Pricing
Per-user subscription (tiered plans), from €15/user/month
MiniCRM is a customer relationship management platform built for solo entrepreneurs and growing small-to-medium businesses that want CRM power without enterprise complexity. It centralizes customer interactions and purchase history, and gives sales teams a visual, kanban-style pipeline for tracking deals with AI-assisted deal insights. Beyond core CRM, MiniCRM bundles task management with automated reminders, a project management workspace for tracking multi-step work with clear ownership, marketing automation for targeted email campaigns and follow-ups, and built-in time tracking and invoicing so service businesses can bill directly from logged work. It connects to everyday tools such as Google Calendar, Outlook, WhatsApp, Facebook Ads, and Google Sheets natively, plus 8,000+ apps through Zapier. MiniCRM markets itself to specific verticals including professional services, construction trades, repair and installation businesses, and marketing and creative agencies, and highlights GDPR compliance as a core feature. The product is offered as a subscription SaaS with a free trial that does not require a credit card.
Key Features
Contact & Pipeline Management — Centralized customer data with a kanban-style, AI-assisted sales pipeline for tracking deals.
Task & Project Management — Automated task reminders and multi-project tracking with clear ownership assignment.
Marketing Automation — Targeted email campaigns and automated follow-ups, plus newsletter sending on higher-tier plans.
Time Tracking & Invoicing — Built-in time logging and invoice generation directly from tracked work.
Native App Integrations — Connects natively with Google Calendar, Outlook, WhatsApp, Facebook Ads, and Google Sheets, plus 8,000+ apps via Zapier.
Reporting & Segmentation — Built-in reports and segment filters for tracking sales and marketing performance on Go BIG and Pro plans.
Pros & Cons
Pros
Simple, easy-to-use interface aimed at non-technical small business users
Combines CRM, invoicing, project management, and marketing automation in one product
Native integrations with Google Calendar, Outlook, WhatsApp, Facebook Ads, and Google Sheets, plus 8,000+ apps via Zapier
GDPR compliance built in
Free trial with no credit card required
Cons
Higher-tier Pro plan requires a minimum of 4 users, raising the entry cost for larger teams
Automation and newsletter sending are capped on lower tiers (500/month automations, 500/day newsletter sends on Go BIG)
Several integrations (Facebook Leads, Google Sheets Sync, Document Generation, API Sync) are paid add-ons rather than included features