Nat is a personal CRM that flags contacts you are losing touch with and syncs with Gmail. One plan at $370/year with a 10-day free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Nat is a personal CRM built for consultants, company owners and freelancers who value relationships above everything else. The company describes it as a CRM built from the ground up to help people stay in touch with contacts, clients and leads. Its focus is relationship building rather than sales pipelines.
Instead of asking users to sort and filter a large database, Nat surfaces the people they should contact next. Work on the product began in 2018, when the team could not find an app that helped them keep up with their own networks. A small, bootstrapped, remote team runs it part time.
Nat connects to Gmail and Google Calendar accounts and imports emails and meetings automatically. It also imports a full contact book, and business owners can bring in customer data from Stripe and Segment. The company says setup takes one click and that syncs run on an ongoing basis.
Once data is in, algorithms scan the inbox to find conversations that need a follow-up. Contacts are automatically categorized so users can see which relationships need nurturing, and a snooze system postpones reminders. The site calls this Smart AI but gives no technical detail about how it works.
The core feature is follow-up handling. Nat supports unlimited follow-ups, and a one-click action lets users send them quickly. The site cites 10 follow-ups in 10 seconds. The follow-up template is editable, and the company notes that a short message such as "Just following up" works fine.
Nat also handles notes. Users can save meeting notes inside Gmail on a computer or smartphone, so no separate app is needed. Previous notes appear to help prepare for the next meeting, and Nat sends an email for every meeting so notes can be taken before or after. Contact categories show who is slipping.
Nat is a personal CRM for consultants, company owners and freelancers. It connects to Gmail and Google Calendar and shows which contacts and conversations need a follow-up. Its focus is on building relationships rather than managing a sales pipeline.
Nat has one plan, Magic, priced at $370 per year. Students can get the same plan at $97 per year. The pricing page does not list any other tiers.
Yes. The Magic plan always starts with a 10-day free trial, according to the pricing page.
Nat works with Gmail, Google Calendar and Google Contacts. Business owners can also import customer data from Stripe and Segment. It does not offer Outlook integrations and does not sync with WhatsApp or SMS.
The company says Nat is designed for consultants, company owners and freelancers who value relationships above everything else. It suits people whose relationships mostly live in Gmail.
The pricing page says Nat offers pro-rated refunds rather than full refunds. For example, a user who stops after 6 months on a full-year plan would get the last 6 months back. The homepage says refunds are available for payments made up to 180 days earlier, so users should confirm terms with the company.
No. The pricing page states that Nat does not offer Outlook integrations and suggests looking at competitors for Outlook users.
Nat is made by a small, bootstrapped, remote team that works part time. The team started work on the product in 2018 and its members live in different countries.