NinjaPipe is a CRM for small sales teams and agencies with pipelines, inbox and automations. Plans start at $15/month billed yearly. See features and pricing.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
NinjaPipe is a CRM and sales pipeline tool aimed at small sales teams, freelancers, agencies and growing businesses. The company positions it as a way to track leads, automate follow-ups and close deals in one workspace, without the complexity of enterprise CRMs such as Salesforce or HubSpot.
The company says NinjaPipe started in May 2022 and is fully bootstrapped. Its site reports more than 1,700 companies and 4.5 million contacts on the platform since 2024, and lists community ratings of 4.6 out of 5 on G2 and 4.4 out of 5 on AppSumo.
How does NinjaPipe work?
Work centers on pipelines. Teams choose a contact-based, deal-based or general board, name the stages, and drag cards forward as opportunities progress. Each card holds custom fields, assignees, files and history, and bulk tools let users move or update many records at once.
Leads arrive through built-in forms, booking pages, Facebook Leads, or Databins and webhooks that connect ad funnels. Automations and lead assignment route them to owners, while the unified inbox keeps email, WhatsApp and SMS conversations beside the records they belong to.
Key features of NinjaPipe
Beyond Kanban pipelines, NinjaPipe includes invoices and quotes, products, sales and orders, subscriptions, Ninja DocSign, whiteboards, lists, an email designer, campaigns, a calendar, a file drive and chat. Branded client portals and CNAME or custom domain support cover agencies that want a white-label experience.
Technical users get a REST API with named, workspace-scoped keys and MCP configuration for assistants such as Cursor and Claude Desktop. Field teams get iOS and Android apps, plus door-to-door territories and route mapping.
Key Features
Sales pipelines — Contact-based, deal-based or general Kanban pipelines with custom stages, colors and icons, drag-and-drop cards, totals and conversion views, search, filters and bulk moves.
Custom fields and records — Each card holds custom fields, assignees, uploads and history. Pipelines can be pinned, archived, exported and shared through an optional public view.
Unified inbox — Email, WhatsApp, SMS and other channels in one inbox so follow-ups do not spread across separate tabs.
Automations and lead routing — Automation workflows and automatic lead assignment on higher plans, plus Databins and webhooks that connect ad funnels so new leads arrive assigned and enriched.
Invoices and quotes — Invoicing and quoting inside the CRM, with monthly invoice limits that vary by plan, plus products, sales and orders, and subscriptions.
Client portals and white-labeling — Branded client portals and CNAME or custom domain support on Growth+ and Business+, with branding customization on every plan.
Forms and booking pages — Built-in forms for lead capture and booking pages for scheduling, alongside a calendar and Facebook Leads.
Mobile apps — iOS and Android apps, with web and desktop access, so reps can work from a desk, a phone or in the field.
API and MCP — A REST API with named keys and read/write control, plus MCP configuration so AI assistants can list, create and update CRM records.
Door-to-door tools — D2D territories and route mapping for field sales teams such as solar and home services.
Pros & Cons
Pros
Pricing is public, starting at $15 per month billed yearly, with a lower entry price than the enterprise CRMs the company compares itself to.
Unified inbox covers email, WhatsApp and SMS in one place, with automations and lead routing on top.
Flexible Kanban pipelines support contact, deal and general boards with custom fields, bulk actions and exports.
iOS and Android apps are included on all listed plans, plus web and desktop access.
REST API, Zapier-style platforms and MCP give several ways to connect other tools and AI assistants.
Customer quotes frequently praise fast support and quick product updates from the founder-led team.
Cons
Solo is limited to one seat, 3 pipelines and 10K contacts, so growing teams need to move up quickly.
Client portals, automatic lead assignment and custom domains are only on Growth+ and above.
The pricing page does not state seat counts for Growth+ or Business+, so team costs need confirming.
Ratings and customer numbers come from the company's own site, and the free start is described only as no credit card needed to explore.
Pricing
Solo $15 per month, billed yearly ($19 per month when billed monthly)
Growth+ $63 per month, billed yearly ($79 per month when billed monthly)
Business+ $159 per month, billed yearly ($199 per month when billed monthly)
Frequently Asked Questions
What is NinjaPipe?
NinjaPipe is a CRM and sales pipeline tool for small teams and businesses. It helps them manage leads, track deals and automate follow-ups without the complexity of enterprise CRMs.
How much does NinjaPipe cost?
Solo costs $19 per month, or $15 per month billed yearly. Growth+ is $79 monthly or $63 yearly, and Business+ is $199 monthly or $159 yearly. The site advertises a 20% saving on yearly billing.
Does NinjaPipe have a free trial?
The site says you can start free with no credit card required to explore NinjaPipe. It does not list a separate free plan with set limits, so check the sign-up flow for trial terms.
Who is NinjaPipe best for?
It is built for small to mid-sized sales teams, freelancers, agencies and growing businesses that want a simple CRM. Listed industries include real estate, insurance, home services, recruiting, coaching and consulting.
What does NinjaPipe integrate with?
It connects with Gmail, Microsoft Outlook, Slack, Google Calendar and GitHub. Zapier, Pabbly, Albato and n8n reach thousands more apps. There is also a REST API and MCP support for assistants such as Cursor and Claude Desktop.
Does NinjaPipe have mobile apps?
Yes. NinjaPipe offers iOS and Android apps across the listed plans, along with web and desktop access.
Is NinjaPipe good for small businesses?
Small teams and solopreneurs are the stated focus. The Solo plan starts at $15 per month billed yearly, and the company says teams can set up in minutes rather than weeks.
How does NinjaPipe compare to HubSpot?
The company says NinjaPipe offers similar core CRM and pipeline features at a fraction of the cost with simpler setup. It is aimed at teams that do not need HubSpot's full marketing suite. The company's own site makes this comparison, so verify it against your needs.