Donaki Review, Pricing & Features

Donaki lets shoppers save products from any store into one shareable wishlist, and gives online shops a free-to-install button to bring visitors back and…

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Category
Ecommerce
Pricing
Subscription (custom partner offer for shops; terms set during onboarding, a free tier is sometimes available). Consumer wishlist accounts are free.
Verified
Not yet
Last updated
August 8, 2026
SaaSWordPress IntegrationSubscriptionMultilingual

Donaki is a social shopping / wishlist network. Consumers can save products they like from any connected online shop into a single personal Donaki list, organize them, and share the list with friends and family for gift ideas and inspiration -- account creation is free ("Create my list for free"). On the merchant side, Donaki runs a Partner Program: online shops add a Donaki button to their product pages (via an official WooCommerce plugin, with other platform integrations described as "under development"), which lets visitors save an item to their global Donaki list without replacing the shop's own "Add to cart" button. According to Donaki's own partner FAQ, the button is meant to keep products top-of-mind, let shoppers share wishes, and bring visitors back to the shop later to increase conversion -- Donaki explicitly states it does not take a commission on sales and does not process shop transactions. The Partner Portal lets a connected shop manage its listing (name, website, category, logo) and monitor integration status (plugin detected, shop connected, button working, recent clicks). Per the partner FAQ, "subscription terms depend on the selected partner offer" and a free offer is sometimes available, indicating a tiered subscription model for shops rather than a flat one-time fee. The consumer site is available in 11 languages (English, French, German, Spanish, Italian, Portuguese, Dutch, Czech, Turkish, Albanian and Serbian).

Key Features

Pros & Cons

Pros

  • Free WooCommerce plugin install with an automatically-added button -- no manual coding required for most shops
  • Doesn't touch or replace the shop's own checkout/"Add to cart" flow, and Donaki states it takes no commission on sales
  • Gives shoppers a cross-store wishlist they can share socially, which can drive repeat visits back to a partner shop
  • Portal shows live integration status (plugin detected, shop connected, button working, recent clicks) so merchants can self-diagnose setup issues

Cons

  • No public pricing page -- partner subscription terms are only revealed during onboarding, and only one free "exclusive" slot per category/country is mentioned in search listings, so most competing shops in a category likely have to pay
  • Official integration is currently WooCommerce-only; support for other platforms is described as "under development"
  • Value depends on Donaki's own consumer network reaching a critical mass of active list-sharers, which is unproven at scale
  • Marketing site offers little independent proof (case studies, customer logos, review-site presence) of real-world results for partner shops

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