Pazarus connects Trendyol, Hepsiburada, Amazon and 13+ marketplaces in one dashboard, with AI tools for customer replies, pricing, and order management.
Category
Ecommerce
Pricing
Freemium: a free Basic plan (200 products/orders, 2 BuyBox listings, 50 AI responses/month) plus a paid Enterprise plan at 1,399 TRY/month + 3,999 TRY one-time setup fee, or 6,000 TRY/year with no setup fee (50,000 products, unlimited orders, 20 BuyBox listings, 1,000 AI responses/month).
Pazarus is a marketplace integration and e-commerce management platform built for sellers operating across Turkey's major online marketplaces. Founded in 2023 out of the Teknopark Ankara incubation center, the company built its first prototype after its founders identified the operational pain of running a multi-marketplace business, then rolled out marketplace integrations through 2024 and expanded its feature set through 2025. The platform connects to 13+ marketplaces, including Trendyol, Hepsiburada, Amazon, and N11, plus store platforms such as WooCommerce, so sellers can synchronize stock and pricing, track BuyBox position, manage orders, print shipping labels, and reconcile marketplace commissions from a single panel. Pazarus also layers in AI features, including automated customer-message responses, AI-generated product content, pricing suggestions, and return/complaint analysis, aimed at reducing the manual workload of running stores on several platforms at once. Pazarus reports serving 594+ registered businesses and processing 243,591+ orders through the platform.
Key Features
Multi-marketplace integration — Connects 13+ marketplaces, including Trendyol, Hepsiburada, Amazon, and N11, plus store platforms like WooCommerce, from a single dashboard.
Stock & price synchronization — Keeps inventory and pricing in sync across every connected marketplace to prevent overselling and pricing errors.
BuyBox tracking — Monitors BuyBox position across marketplaces, with a configurable number of tracked BuyBox listings depending on plan.
Order management & shipping labels — Centralizes order processing and shipping-label printing across all connected marketplaces.
AI customer & pricing assistant — Uses AI to draft automated customer-message responses, suggest pricing, generate product content, and analyze returns/complaints.
Commission reconciliation & e-invoice — Reconciles marketplace commission charges and integrates with e-invoicing for finance/accounting workflows.
Pros & Cons
Pros
Connects 13+ Turkish and international marketplaces plus major store platforms (e.g. WooCommerce) from a single dashboard
Free Basic tier with no credit card required, covering up to 200 products/orders and limited AI responses
AI features (automated customer replies, pricing suggestions, return analysis) are bundled in rather than sold as a separate product
Built specifically for Turkish marketplace workflows, including commission reconciliation and e-invoice integration
Cons
Primarily built around Turkish marketplaces, so it is a narrow fit for sellers outside that market
Enterprise plan carries a separate one-time setup fee on top of the monthly subscription
Product and order caps on the free tier mean growing sellers will need to upgrade to the Enterprise plan
Site and product interface are presented in Turkish, which may be a barrier for non-Turkish-speaking teams