Practifi is a Salesforce-built CRM for wealth management firms, offering AI automation, compliance tracking, and integrations with Orion, Black Diamond, and…
Category
CRM
Pricing
Practifi does not publicly disclose pricing; prospective customers must contact the company for a personalized quote. Subscriptions are billed annually or quarterly under an annual contract, with no free trial offered.
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Last updated
August 6, 2026
SaaSEnterpriseSalesforce Integration
Practifi is a customer relationship management (CRM) platform designed specifically for registered investment advisors (RIAs) and wealth management firms, built on the Salesforce platform. It centralizes client data, including demographics, assets, goals, and engagement history, into a single unified view so advisors can deliver more personalized service. The platform includes AI-powered automation for workflows, note-taking, and task creation, along with industry-specific pipeline tracking for managing business opportunities and referral relationships (Centers of Influence). Compliance management features centralize emails, documents, meetings, and notes into secure client records, while an enterprise workflow engine provides pre-built processes for tasks like account openings and annual client reviews. Practifi integrates with wealth management tools such as Orion, Black Diamond, Addepar, and Schwab, and offers an open API along with access to thousands of additional integrations. The platform is used by wealth management firms of varying sizes, including some managing tens of billions of dollars in assets, and is available via web and a mobile app for on-the-go access.
Key Features
AI-Powered Automation — Uses AI to create workflows, record and synthesize notes, and initiate tasks automatically.
Unified Client Data — Consolidates demographics, assets, goals, and engagement history into a single client view.
Compliance Management — Centralizes emails, documents, meetings, and notes for comprehensive, secure client records.
Pipeline Tracking & Centers of Influence — Industry-specific pipeline management plus tools to segment and manage referral sources.
Enterprise Workflow Engine — Pre-built workflows for common processes like account openings and annual client reviews.
Open API & Integrations — Connects with Orion, Black Diamond, Addepar, Schwab, and thousands of other tools via an open API.
Pros & Cons
Pros
Purpose-built for wealth management workflows rather than a generic CRM
Built on the Salesforce platform, giving access to Salesforce's ecosystem and reliability
Deep integrations with portfolio and custody tools like Orion, Black Diamond, Addepar, and Schwab
Compliance-focused features for centralizing client documentation and communications
Includes guided implementation and a dedicated Client Success Manager
Cons
Pricing is not publicly disclosed, requiring a sales conversation to get a quote
No free trial is offered, so evaluation requires a guided demo rather than hands-on testing
Being built on Salesforce means it inherits Salesforce's licensing and setup complexity
Annual contract commitment is required rather than flexible month-to-month billing