Propertybase by Lone Wolf is a Salesforce-powered CRM for real estate teams. See pricing, features, integrations, and pros and cons before you buy.
Category
CRM
Pricing
Per-user subscription pricing starting at $89/user/month, which includes the Force.com (Salesforce) license; full tiered pricing beyond the entry rate is not publicly disclosed on the website.
Propertybase is a real estate CRM built natively on the Salesforce Force.com platform, developed and sold by Lone Wolf Technologies. It gives brokerages, teams, and individual agents a single system to capture and route leads, manage the deal pipeline from first inquiry through closing and commission payout, run email marketing with automated property alerts, and track performance on real-time dashboards. Because it runs on Salesforce, Propertybase inherits Salesforce's customization and automation tools and can connect to more than 4,000 apps through the Salesforce AppExchange, alongside Lone Wolf's own back-office and transaction products such as Authentisign for e-signatures. Mobile apps are available for iOS and Android, and Lone Wolf markets AI-assisted lead scoring through Salesforce Agentforce. Propertybase is used by more than 20,000 users across 60+ countries, including large brands like Keller Williams, Sotheby's International Realty, and Hawaii Life, and is listed as the highest-rated real estate CRM on the Salesforce AppExchange.
Key Features
Lead Capture & Routing — Captures inbound leads and automatically routes them to the right agent or team.
Deal Pipeline Management — Tracks listings and transactions from initial inquiry through closing and commission payout.
Email Marketing & Property Alerts — Built-in email marketing tools with automated property alert campaigns for clients.
Real-Time Dashboards — Performance dashboards for agents, teams, and brokerage leadership.
Mobile Apps (iOS & Android) — Native mobile apps so agents can manage leads and listings in the field.
Salesforce AppExchange Integrations — Built natively on Salesforce Force.com, connecting to 4,000+ apps via the Salesforce AppExchange.
Pros & Cons
Pros
Built natively on Salesforce, so teams get deep customization and access to 4,000+ Salesforce AppExchange integrations
Covers the full deal lifecycle in one platform — lead capture, pipeline management, transactions, and commission payout
Native mobile apps for iOS and Android for agents working in the field
Backed by Lone Wolf's broader real estate back-office suite (e.g., Authentisign e-signatures)
Proven at scale: 20,000+ users across 60+ countries and adopted by major brands like Keller Williams and Sotheby's International Realty
Cons
Running on Salesforce means added platform complexity and a steeper learning curve than standalone, real-estate-only CRMs
Per-user pricing starting at $89/month (Force.com license included) can be costly for solo agents or very small teams
Full functionality and deeper customization typically require Salesforce admin knowledge or Lone Wolf implementation support
Detailed plan-by-plan pricing beyond the entry tier is not published on the site