Reco.se is a Swedish independent customer-review platform for businesses. See how it works, its 60-day free trial, quote-based pricing, and integrations with…
Category
Ecommerce
Pricing
60-day free trial, then custom-quoted subscription based on revenue/industry/geography (Standard and Custom tiers); no public price list.
Verified
Not yet
Last updated
August 5, 2026
IntegrationsSaaSSMBWeb AppFree TrialSubscription
Reco (reco.se) is a Swedish customer-review platform operated by Reco Sverige AB, founded in 2007 and led by founder/CEO Tobias Basilius. On the consumer side, Reco lets people search and read reviews of local businesses across roughly 60 service categories — tradespeople, dentists, hairdressers, painters, driving schools, and more — before deciding who to hire. On the business side, Reco is a reputation-management tool: companies create a free profile, then collect customer feedback through self-submitted reviews, email/SMS-invited reviews, or fully automated "verified" reviews pulled directly from a company's own business/accounting system via one of roughly 18-20 supported integrations (named partners include Bokio, Fortnox, Spiris, and Björn Lundén). Businesses can respond publicly to reviews, embed rating widgets on their own site, and share reviews in marketing materials and on social media; Reco also states collected reviews can surface on the directory site Hitta.se and improve visibility in Google and Bing search results. A defining part of Reco's pitch is that businesses cannot pay to remove negative reviews and that feedback is not censored, which the company positions as core to its independence and trustworthiness. New businesses get a 60-day free trial with full functionality, no binding contract, and no auto-renewal; beyond the trial, Reco is a paid, quote-based subscription rather than a self-serve priced product.
Review Response Tools — Businesses can respond publicly to reviews and embed rating widgets on their own site.
Business System Integrations — Integrates with Bokio, Fortnox, Spiris, and Björn Lundén to automate review requests.
Pros & Cons
Pros
Strong trust positioning: Reco states businesses cannot pay to remove negative reviews and that feedback is not censored, which can make its ratings feel more credible to Swedish consumers than a self-hosted testimonial widget.
Low-friction data collection: automatic review requests can be triggered directly from 18-20 connected accounting/business systems (e.g. Bokio, Fortnox, Spiris, Björn Lundén), cutting down on manual follow-up work.
Reach beyond Reco's own site: the company says collected reviews can also appear on Hitta.se and improve visibility in Google and Bing results, giving collected reviews SEO value outside the Reco listing itself.
Low-risk trial: the 60-day free trial offers full functionality with no binding contract and no automatic renewal, so a business can evaluate real review volume before paying anything.
Cons
Sweden-only relevance: the site is Swedish-language (html lang="sv") and built entirely around the Swedish market, so it offers little value to businesses without a Swedish customer base.
No public price list: pricing is quote-based on revenue, industry, and geography, so businesses can't compare costs upfront without submitting a form and talking to sales.
Ongoing cost after trial: full functionality is only free for the first 60 days; continuing to use the service long-term requires a paid subscription.
Inconsistent self-reported scale: Reco's own pages show different total-review figures ("over 1,000,000" reviews on one page vs. "over 3,000,000" collected reviews on another), so prospective customers should confirm current numbers directly with Reco rather than rely on the marketing copy alone.