Red Points review: managed AI brand protection against counterfeits, fake sites and piracy. Quote-based Starter, Professional and Enterprise plans.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Red Points is an AI-based brand protection platform that detects and removes counterfeits, fake websites, social media fraud accounts and piracy for brands. The company describes it as fully managed, so its own staff run detection and enforcement rather than leaving that work to the customer. It says more than 1,300 brands of all sizes use it.
The company calls itself the AI-against-AI company and positions its Digital Risk Protection platform against counterfeits, impersonation and other digital threats. Its product list includes brand protection, anti piracy, domain management, impersonation removal, gray market enforcement, social video growth, deepfake protection and a Revenue Recovery Program.
The About page reports more than 300 employees and 26,528,075 scammers taken down. Red Points says it was born in Barcelona and is based in New York, with further offices in Beijing and Salt Lake City.
Red Points runs detection continuously across marketplaces, fake websites, ads, social media, search engines, mobile apps, domains and video platforms. It says it detects, validates and removes infringing listings on 5000+ marketplaces and takes down fraudulent ads in 240+ countries and territories. Its AI is described as trained over ten years, with custom models for each customer's product assets that are overseen daily.
Automation rules and enforcement adapt to new infringement tactics under expert management. Red Points Copilot acts as an AI assistant, using predictive models and smart rule suggestions based on a brand's patterns, and scoring sellers by risk to show repeat infringers.
Enforcement is supported by what the company calls Platform Priority Partner status, which it describes as API connections, priority reporting, regional escalation paths and annual platform summits.
The core of the platform is unlimited detection and takedown across counterfeits, brand abuse and, on Enterprise, replicas. Replicas are defined as copies of a product design or patent made without using the trademark. Advanced image and text recognition supports detection, and a computer vision assistant lets teams add authorized and infringer-made images to extend the detection net.
Beyond marketplaces, the platform covers fake websites, impersonating profiles, fraudulent ads, domains, gray market sellers, piracy and deepfakes. Seller Risk Score and Actor Networks help identify repeat infringers and the networks behind them.
Reporting includes live and custom dashboards and document management, with five custom dashboards on Enterprise. Expert-led services such as online investigations, test purchases, seller notices and domain dispute resolution add human work where automation falls short.
Red Points is an AI-powered brand protection platform that detects and removes counterfeits, fake websites, social media fraud accounts and piracy. It is delivered as a fully managed service and is used by more than 1,300 brands, according to the company.
Red Points does not publish prices. It offers Starter, Professional and Enterprise plans, each tailored to the brand and requested through a quote form or sales team. All three are described as flat-fee with unlimited detections and takedowns.
The sources do not mention a free trial or free plan. They show a demo request, a free 30-minute strategy call and a Black Friday promotion of one month free.
It covers counterfeits, brand abuse, replicas, fake websites, impersonating profiles, fraudulent ads, gray market sellers, piracy, domain abuse and deepfakes. Channels include marketplaces, social media, search engines, mobile apps, video platforms and AI commerce.
Starter covers up to 10 trademarks and extended marketplace protection. Professional covers any number of trademarks or designs with full marketplace, fake website and social media protection. Enterprise adds ad protection, domestic China platforms and the Revenue Recovery Program.
The sources do not list business software integrations. Red Points says it has API connections and priority reporting with the platforms it enforces on.
It suits brands dealing with counterfeits, impersonation, gray market sellers or piracy that want a managed service rather than an in-house team. The company says it serves brands of all sizes.
The About page says Red Points was born in Barcelona and is based in New York. It also lists offices in Barcelona, Beijing and Salt Lake City.