Sendcloud is a shipping platform for online stores: labels, tracking, returns and carrier claims. Free tier, paid plans from €28/mo plus per-label fees.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Sendcloud is a shipping platform for e-commerce businesses. It connects an online shop to carriers and brings label printing, delivery options, tracking, returns and carrier claims into one account. The company calls itself Europe's leading shipping platform for e-commerce and says more than 30,000 businesses use it.
The pitch is aimed at merchants who want to scale deliveries without becoming logistics experts. Sendcloud lists 170+ carriers, 100+ integrations and more than 390,000 service points, and it offers pre-negotiated carrier rates for merchants without their own contracts.
After an account is set up, Sendcloud imports order details automatically from the connected shop. The merchant selects a delivery option and creates labels with one click, either in bulk or one by one. The platform can be used through the web interface or the API.
Once a carrier collects the parcel or it is dropped at a service point, Sendcloud provides real-time tracking updates, which can be sent to customers automatically. Customers who want to send something back use an automated return portal. Merchants can add a logo to labels, tracking emails and the portal for a branded experience.
The platform is organized into modules: checkout, pick and pack, shipping, tracking, returns, support automation and intelligence. Pack & Go supports packing without a warehouse management system, and shipping rules, customs documents and carrier pickups cover daily label work.
Post-purchase tools include branded tracking pages, notifications by email, SMS and WhatsApp, review requests and a return portal. AI features suggest carriers, generate extra shipping events such as early delay alerts, and handle claim back-and-forth with carriers. Shipping analytics show how each carrier performs.
Sendcloud is a shipping platform for e-commerce businesses. It connects online shops to carriers and covers label creation, tracking, returns and carrier claims. The company says more than 30,000 businesses use it.
A free tier costs €0/mo for up to 20 parcels per month. Paid plans are Lite at €28/mo, Growth at €87/mo, Premium at €175/mo and Pro at €639/mo, each with a per-label fee of €0.10 to €0.07. Enterprise pricing is custom.
Yes. Sendcloud offers a 14-day free trial with no credit card required, and a free tier for up to 20 parcels per month.
No. Sendcloud offers pre-negotiated rates with various carriers, so you can ship without your own contract. Merchants on paid plans can also upload their own carrier contracts.
Sendcloud lists over 100 shop systems and marketplaces, including Shopify, Etsy, Amazon, Magento and PrestaShop. It also supports 170+ carriers such as DPD, GLS, DHL, FedEx and UPS, and has an API.
Create a free account and go to Shipping > Shipping prices. You can filter by direction, parcel dimensions, weight and country, and sort by price, transit time, popularity or customer rating. Rates are also available through the API.
Sendcloud describes itself as built for merchants moving past the early stage who want more structure in shipping. The free and Lite plans suit smaller shops, while Growth and Premium add branded tracking, returns and analytics.
Yes. Sendcloud provides an automated return portal that customers can use without manual work from the merchant. A branded portal is available from the Growth plan.