Shogun review: no-code page builder, A/B testing and personalization for Shopify and BigCommerce stores. Plans start at $31/month billed yearly.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Shogun is an ecommerce optimization suite from Shogun Labs, Inc. It is made up of three products: Page Builder, A/B Testing and Personalization. Each one targets the experience a shopper sees after clicking an ad, email or link, which Shogun describes as the post-click experience.
The company says its mission is to help brands build and optimize ecommerce experiences for their customers, and it reports that more than 30,000 brands use the products. Its About page gives a figure of 35,000+, and it cites over 2,600 five-star reviews on the Shopify App Store.
Shogun works with Shopify and BigCommerce, and its marketing is aimed at campaign managers, CRO experts, ad managers and designers.
Teams use Page Builder to create pages visually, either from pre-made templates or from a blank design. No code is required, though higher plans let designers add custom code elements. Pages are then published to the connected Shopify or BigCommerce store.
A/B Testing lets a team put a control and a variant on a page, set a goal such as email capture or sales, and monitor results. Shogun says most tests take less than 10 minutes to set up.
Personalization shows different content to different visitor segments. The campaign managers page gives examples such as European traffic, influencer campaign traffic and email marketing traffic, each directed to its own variant. Usage of testing and personalization is metered by Monthly Tracked Users.
The builder includes an advanced visual editor, access to all page templates, reusable content sections called snippets, page analytics, SEO controls and mobile responsive pages. The comparison table also lists custom fonts from the Google Font library, animations, version history, image optimization and live chat support.
Grow adds content scheduling for timed promotions and global content sections for store-wide updates. Advanced adds content syncing across stores, custom CMS collections for product or brand data, custom code elements and audit logs.
Outside the apps, Shogun publishes conversion rate and average order value benchmark reports, plus libraries of A/B testing ideas, personalization ideas and page templates. Its help center has articles on getting started, element tutorials and troubleshooting.
Shogun is an ecommerce optimization suite made up of Page Builder, A/B Testing and Personalization. It helps online stores build landing pages without code, test changes and tailor content to visitor segments.
Shogun lists Draft Mode at $0, Build at $39/month, Grow at $199/month and Advanced at $499/month when billed monthly. Annual billing saves 20%, at $31, $159 and $399 per month. Plans differ by published pages and Monthly Tracked User limits.
Shogun says each product offers a plan you can try risk-free, and its pricing page shows Start trial buttons. Draft Mode is $0 per month, but it allows no published pages.
The sources name Shopify and BigCommerce as supported platforms. The pricing page lists third-party integrations as a feature but does not name specific tools.
A Monthly Tracked User is counted for each unique shopper who visits a page with an active A/B test or personalized experience in a given month. Annual plans can use their MTUs at any point during the calendar year.
Shogun targets campaign managers, CRO experts, ad managers and designers at Shopify and BigCommerce stores. It suits teams that want to launch and optimize pages without relying on developers.
The Build plan at $39/month, or $31/month billed yearly, offers 25 published pages and the visual builder, which is the entry point for smaller stores. Testing and personalization depend on MTU limits that start at 2,000 per month.
Yes. Content scheduling, which automates publishing and expiration of promotions at set times, is included from the Grow plan upward.