Shoprocket is a hosted ecommerce tool that adds a shopping cart and online store to a website that already exists. Instead of migrating to a new store builder, a seller pastes a code snippet into a blog, landing page or site builder page, and products appear with a full checkout.
Shoprocket also offers a hosted storefront for sellers who do not have a site. Its website reports 38,027 stores selling 465,401 products in 198 countries, and a 4.8/5 rating from 38,027 sellers. These figures are the company's own and Gappsy has not verified them.
How does Shoprocket work?
Setup starts in the Shoprocket dashboard, where you create products, upload images and connect a payment gateway such as Stripe or PayPal. A code generator then produces a custom snippet for a single product, several products or the cart, which you paste into your page.
After that first embed, changes are made in the dashboard and appear in the store in real time, so the snippet does not need updating. Orders are processed through your own gateway account, and the company says funds reach you directly and that it never takes a cut.
Key features of Shoprocket
Products can be physical, digital downloads, licence keys, services or donations, with options, variations, inventory tracking, Pay What You Want pricing and tabs on product descriptions. Each product gets its own URL, and customers can search, sort and browse embedded catalogs.
Beyond the catalog, Shoprocket offers tax and shipping settings, discounts and promo codes, custom emails per product, and 21 languages with editable text. Developers can use webhooks, an open API and JavaScript events, and Zapier is available on higher plans.
Key Features
Embeddable shopping cart — Single or multiple products can be embedded into any existing website, with image galleries, reviews, options and a built-in cart and checkout.
Hosted storefront and Google Shopping — Sellers without a website can open a hosted storefront with a custom domain option, and products can be listed on Google Shopping.
Own-gateway payments — Connect your own Stripe, PayPal or PayU account so funds reach you directly. Shoprocket supports 45+ payment methods, including crypto and offline payments.
Physical, digital and service products — Sell physical goods, digital downloads, licence keys, services and donations, with Pay What You Want pricing and free products also supported.
Central dashboard — Manage products, inventory, orders, customers, taxes and shipping from one dashboard. Changes appear in the store in real time without updating the embed code.
Design and email control — A code generator and custom CSS control the look of the store, and emails can be customized per product with formatted text, lists and links.
Tax and shipping tools — Tax calculations, custom tax rules, custom invoices, shipping options and per-product tax and shipping settings are available. Automated tax calculation is on Business and above.
Promotions and cart recovery — Discounts, vouchers and promo codes are included, while abandoned cart recovery is listed on the Business plan and above.
Multi-language and multi-currency — Twenty-one languages are supported out of the box, and every text string can be translated from the dashboard. Multiple store currencies are supported.
API, webhooks and Zapier — Automated webhooks, an open API and a Zapier integration let teams connect Shoprocket to other systems. API access and Zapier are listed on Business and above.
Pros & Cons
Pros
0% transaction fees on every plan, with processing fees charged only by your own payment gateway.
Embeds into an existing site with a pasted snippet, so no platform migration is needed.
Funds go straight to your own Stripe, PayPal or PayU account rather than through Shoprocket.
Supports physical, digital, licence key, service and donation products from one dashboard.
Twenty-one built-in languages plus editable text strings and multi-currency support.
Customers on third-party review sites praise the chat support and ease of use.
Cons
No free plan; the lowest tier is $29 per month after a 14-day trial.
Automated tax calculation, analytics, API access, Zapier and abandoned cart recovery require Business ($79/month) or higher.
Facebook, Instagram, eBay and accounting software integrations are listed as coming soon.
Per-plan feature tables on the site do not clearly show which items Starter excludes.
Pricing
Starter $29 per month, or $290 per year
Business $79 per month, or $790 per year
Plus $199 per month, or $1,990 per year
Frequently Asked Questions
What is Shoprocket?
Shoprocket is a hosted ecommerce tool that adds a shopping cart and online store to an existing website, blog or landing page via a pasted code snippet. It also offers a hosted storefront. Payments are processed through the seller's own gateway.
How much does Shoprocket cost?
Plans are Starter at $29 per month, Business at $79 per month and Plus at $199 per month. Yearly billing costs $290, $790 and $1,990, which the site calls a 17% saving. Gateway processing fees are charged separately.
Does Shoprocket charge transaction fees?
No. The company states a 0% transaction fee on all plans and says it never takes a cut of sales. Your chosen payment gateway, such as Stripe or PayPal, still charges its own processing fees.
Does Shoprocket have a free trial?
Yes, the site offers a 14-day free trial on its plans. It also advertised a 70% discount for new users at the time of review. There is no permanent free plan.
Which payment gateways does Shoprocket support?
It supports 45+ payment methods via Stripe, PayPal, PayU, Verifone, Tranzila, Authorize.net, crypto and offline payments. More gateways are in private beta and can be requested from the company.
What websites can I use Shoprocket on?
Shoprocket can be embedded in almost any site, and the site lists WordPress, Webflow, Carrd, Unbounce, 1&1 IONOS, Cloudflare Pages, Ghost, Unicorn Platform and Showit. A hosted storefront is available for sellers without a site.
Is Shoprocket good for small businesses?
It suits small businesses that already have a website and want a cart without moving platforms. The flat monthly pricing with no transaction fees can help sellers with growing sales, though there is no free tier.
What languages does Shoprocket support?
Twenty-one languages are supported out of the box, including Arabic, Chinese, Dutch, French, German, Japanese, Spanish and Turkish. Every text string can also be translated from the dashboard.