SKULaunch is an AI product data platform for retailers and distributors. Plans start from £999/month with a 14-day free trial. See features and pricing.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
SKULaunch is an AI product data platform that converts messy supplier files into structured, sales-ready product content. It is built for retailers, distributors and marketplace operators whose catalogues are slowed by incomplete spreadsheets, specifications buried in free text and missing attributes.
The product comes from Start with Data, a product data consultancy founded in 2019. It began as internal tooling for client projects and became a standalone platform. It can run upstream of an existing PIM or act as the PIM itself.
SKULaunch follows four stages: onboard, structure, enrich and publish. Teams upload spreadsheets, connect a PIM or send suppliers a portal link. The system ingests PDFs, images, CSVs, web pages and standards files, maps columns and flags issues.
AI then suggests a taxonomy and extracts attributes, which the company describes as 90% automated. Staff review the remainder, set rules and approve records. Approved data is pushed to a PIM, ecommerce platform, marketplace or ERP, or exported as a file.
On the intake side, the supplier portal lets suppliers upload data in any format, and imports handle CSV, Excel and PDF line cards. ETIM, BMEcat and GS1 feeds are mapped to the customer's schema. AI can propose attribute schemas for any category, and normalisation standardises units, naming and values.
Enrichment includes attribute extraction from PDFs, images and URLs, web searches to fill gaps and content generation for titles, descriptions and bullets. Completeness scoring by supplier, category and attribute can block publishing below a threshold. Add-ons cover a DAM, a fitment module for automotive parts and a managed service called SKUConcierge.
SKULaunch is an AI product data platform that turns messy supplier files into structured, sales-ready product content. It can run upstream of an existing PIM or serve as the PIM. It is aimed at retailers, distributors and marketplace operators.
According to its pricing page, Starter is from £999 per month for up to 10,000 SKUs and Scale is from £1,799 per month for up to 100,000 SKUs. Enterprise is custom priced. A one-time setup package of £2,499, £9,999 or a custom quote also applies.
Yes. The homepage offers two weeks free on your own data with no card, and the pricing page describes a 14-day free pilot covering one category and 200 SKUs. There is no permanent free plan listed.
It offers connectors for Akeneo, Plytix, Shopify, Magento and Mirakl, and maps marketplace schemas for Amazon and eBay. Enterprise customers can add ERP integration with SAP, Oracle or Dynamics 365. An API supports other systems.
One credit runs one SKU through one AI action: attribute extraction, web search to fill gaps, or content generation. Starter includes 1,000 credits per month and Scale includes 10,000. Top-ups start at £99 per 1,000 credits.
It suits retailers, distributors and marketplace operators with multiple suppliers and incomplete product data. Industries named include builders merchants, electrical wholesale, automotive, and industrial and MRO.
It can be. The Starter plan is described as a full PIM with imports, AI mappings, taxonomy, validations and approval workflow. It can also run upstream of an existing PIM such as Akeneo or Plytix.
SKULaunch is built by Start with Data, a product data consultancy founded in 2019 by Ben and Clare Adams, with offices in London and Sydney. The product began as internal tooling for client projects.