See what Subbly offers subscription businesses: recurring billing, checkout, AI website builder, and pricing plans from $19/mo. Read pros, cons, and pricing.
Category
Ecommerce
Pricing
Freemium
Verified
Not yet
Last updated
August 7, 2026
SaaSFree TrialSubscriptionAI
Subbly is an e-commerce platform purpose-built for subscription businesses, covering everything from subscription boxes and personalized boxes to subscribe-and-save, meal delivery, memberships, and CSA farm shares. The platform provides recurring billing, a customer self-service portal, an AI-assisted website builder, multiple conversion-optimized checkout templates, gifting and bundle tools with dynamic pricing, upsell/funnel builders, and churn-prediction AI. Merchants can migrate existing stores from Shopify, WooCommerce, Wix, Recharge, and Cratejoy. Subbly also offers APIs/SDKs for developers and a fully managed 'Subbly X' tier with a dedicated account manager for larger subscription brands. Founded in 2014 by Stefan Pretty, Subbly serves over 20,000 merchants including brands such as Marks & Spencer, Vodafone, 1Picnic, and Cove.
Key Features
AI website builder — Agentic AI tool that generates a subscription storefront quickly, with an optional paid add-on for expanded usage.
Recurring billing & subscription management — Handles recurring charges, customer self-service portal, and churn management across subscription plans.
Conversion-optimized checkout templates — Multiple pre-built checkout flows designed to optimize conversion rate and average order value.
Gifting & dynamic bundles — Tools for gift subscriptions and product bundles with dynamic pricing, plus upsell and funnel builders.
AI churn & revenue prediction — AI-driven prediction models aimed at reducing churn and forecasting subscription revenue.
Store migration tools — Guided migration from Shopify, WooCommerce, Wix, Recharge, and Cratejoy into Subbly.
Developer API & SDKs — APIs and SDKs for custom integrations, available on the Advanced and Subbly X plans.
Pros & Cons
Pros
Purpose-built specifically for subscription/recurring-revenue commerce rather than a generic storefront
Free migration path from Shopify, WooCommerce, Wix, Recharge, and Cratejoy
Includes churn-prediction AI and dynamic bundle/upsell tools out of the box
API/SDK access on higher tiers for custom development
Cons
Entry-level Lite plan excludes the website builder, limiting it to subscription management only
Transaction fees (1-2% plus a flat fee) apply on top of monthly subscription cost on most plans
Custom API access is gated behind the higher-priced Advanced and Subbly X tiers