Tada adds spin-the-wheel, gift and exit intent popups to Shopify stores to collect emails. Free plan; paid plans from $3.89/month billed yearly.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Tada is a Shopify app that places popups on an online store to collect email addresses in exchange for discount codes. The popup formats include a spin-the-wheel game, a pick-a-gift game, a full-screen modal and exit intent popups. Visitors enter an email address, play or open the popup, and receive a coupon that Tada generates as a unique code.
The company's reasoning is that winning a discount feels different from being given one, and that a coupon earned through a game can prompt a faster purchase. The site also says subscribers who do not buy immediately join the email list, where they can be reached later through email marketing. Percentage gains quoted on the site are the vendor's own claims.
Tada is built specifically for Shopify merchants. It is installed from the Shopify app store and managed from inside the Shopify admin, which keeps setup and reporting in one place.
After installing the app, a merchant picks a popup type and edits its design, text, logo, placement, triggers and frequency from the app settings. Triggers include entry, exit intent on desktop, a time delay such as 5 seconds, or a scroll depth such as 50% of the page. Merchants can show a popup on all pages or limit it to selected ones, except checkout, which Shopify blocks.
When a visitor enters an email address, Tada checks it within a second or two. An invalid address is highlighted in red and the visitor is asked to correct it. Valid entries receive a unique coupon, and the address can be passed to Klaviyo or Mailchimp.
Tada uses cookie protection, so a visitor who has already seen a popup may not see it again until the cookie duration ends. Merchants can change that duration or clear cookies in the app admin. The time trigger starts only once the site has fully loaded, which the company says avoids hurting page speed.
The core of Tada is its choice of popup formats: Wheel of Coupons, Pick a Gift and a full-screen modal. Each can be customized for color, text, logo and placement. Merchants control drop rates for coupons and can set expirations, and a countdown timer or a counter of discounts left can add urgency. The FAQ suggests a 15 to 30 minute countdown.
Data and reporting are handled by a dashboard in the Shopify admin that shows subscribers, revenue and click-through rate. Reports can be downloaded and customer email lists exported. Used coupons can also be reviewed under Discounts in Shopify Admin.
Email validation is listed for all plans, and the pricing page marks the product as responsive and GDPR and CCPA friendly. A limited offer progress bar is available on higher plans. Exit intent works on desktop only for now, and the company says mobile support is in development.
Tada is a Shopify app that adds interactive popups to online stores. Visitors enter an email address to win or receive a coupon through a game, modal or exit intent popup.
Tada has a free Basic plan. Paid plans start with Starter at $5.99/month, or $3.89/month paid yearly, and go up to $489.99/month for the Unlimited tier. Price depends mainly on monthly impressions.
Yes. The paid plans include a 7-day free trial that can be canceled anytime. There is also a free Basic plan with limited impressions.
Tada works with Shopify and connects to Klaviyo and Mailchimp. The pricing page also lists a Shopify Email integration.
Popups are responsive on mobile and tablet. The exit intent trigger does not currently work on mobile, so time or scroll triggers are used instead.
Yes. In widget settings merchants can pick all pages, a single page or a group of pages. Popups cannot appear on the checkout page because Shopify blocks it.
The FAQ says Tada uses cookie protection, so a visitor may not see the popup again for the cookie duration. Try an incognito window, clear cookies in the app admin or change the duration setting.
It suits small Shopify stores that want to grow an email list, given the free plan and low-cost entry tiers. Larger stores can move to higher impression tiers.