Ticket Fairy review: event ticketing, marketing and production software with a free plan, paid plans from $20/month, and an AI teammate called Fai.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Ticket Fairy is event management, ticketing and marketing software operated by The Ticket Fairy, Inc. It is built for people who sell tickets and run events, including promoters, venues, festival organizers and conference teams. The company describes it as a way to run your whole event business on one platform.
The product has two main parts. The ticketing platform handles sales, event pages, checkout, orders, refunds, resale, guest lists and check-in. The Event Operating System covers the production behind the tickets, from artists and budgets to crew, accreditation and show-day logistics.
The company states that it has powered 25,000+ events, issued 10M+ tickets and handled $300M+ in ticket sales across 10+ countries. Its homepage also lists public events by city, such as Dubai and Tulum.
The site walks through a festival lifecycle in seven steps: plan, promote, sell, prepare, run, get paid and learn. In planning, you set a budget and give each task an owner. Before tickets open, you can collect presale sign-ups, schedule posts to connected social accounts and email your audience.
During the on-sale, buyers choose tickets on the event page, pay at checkout and receive tickets by email and on an order page with QR codes. Organizers can use promo codes, waiting lists, payment plans, add-ons and referral rewards to lift sales.
Before and during the show, the platform tracks artist requirements and crew shifts and checks guests in. Afterward, payouts arrive daily and reports compare sales against previous years. Fai, the AI teammate, assists at each stage, and you approve every change it proposes.
On the selling side, Ticket Fairy offers ticket types and pricing, add-ons and upsells, seating and timed entry, private sales and presales, a website builder, guest lists and comps, and check-in and box office tools. Buyers can refund, transfer, rename or resell tickets from their order page where the organizer allows it.
For marketing, it includes referral rewards, promoter and sales team tools, buyer emails, promo codes, advertising and tracking, and social media tools. Paid plans add Google, Spotify, Reddit and ChatGPT ads, and a Social Assistant that drafts posts.
Behind the scenes, the Event Operating System manages contracts, ticket holds, offers, artist and supplier requirements, crew and volunteers, accreditation and badges. Payments include daily payouts and Capital, which can help fund deposits. An API and developer tools are also listed.
Ticket Fairy is event management, ticketing and marketing software for promoters, venues, festivals and conferences. It covers ticket sales, event websites, marketing, payouts and production planning. It also includes Fai, an AI teammate.
The Free plan is $0 a month. Paid plans are Pro at $20, Max at $100, Max 200 at $200 and Business at $500 a month, with lower monthly rates when paid yearly. Buyers also pay Ticket Fairy's ticketing fee on each paid ticket, or you can include it in your ticket price.
Yes. The Free plan needs no card and covers unlimited events. Pro has a 30-day free trial that needs a card and includes $50 of Fai usage, and Ticket Fairy reminds you 3 days before the first charge.
It sends buyers to Mailchimp and Klaviyo lists when they opt in at checkout. Laylo and Hive receive every paid order. The site also lists an API and developer tools.
It suits promoters, venues, festivals, conference teams and agencies that want ticketing and production planning together. Solutions pages cover festivals, nightclubs, concerts, conferences, attractions and more.
The Free plan lets small promoters and community groups sell tickets for unlimited events with no monthly fee. Pro at $20 a month is aimed at solo promoters and small venues.
Fai is the AI teammate in the Ticket Fairy dashboard. It sets up and changes events and tickets, answers questions about sales and orders, drafts campaigns and content, and helps plan budgets and schedules. You approve every change first.
Buyers can refund a ticket from their order page when the organizer allows it. They can also list a ticket for resale, and Ticket Fairy refunds them to their card when it sells.