TrueCoach is coaching software for personal trainers: workout builder, client tracking, payments. Plans from $26.34/mo with a 14-day free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
TrueCoach is online software for personal trainers, coaches, and gym owners who train clients remotely, in person, or in a hybrid setup. It combines a workout builder, exercise video library, client tracking, messaging, nutrition and habit tracking, and payments in one platform. The product is made by TrueCoach by Xplor.
The company reports more than 16,000 coaches, over 250,000 clients, and more than 50 million workouts delivered. It presents the product as a replacement for spreadsheets, email, YouTube links, and text messages, so coaches spend less time on administration as their client lists grow.
Coaches write programs in a calendar-based workout builder that shows previous and upcoming weeks. As exercises are typed in, the builder auto-links the matching demo video. Programs can be saved as templates and copied across clients, then customized for each person without rebuilding them.
Clients use a mobile app to see assigned workouts, log results, comment, and message the coach. The coach follows activity on a dashboard, with compliance rates calculated over 7, 30, and 90 days. Onboarding is described as taking under two minutes by email or text.
On the training side, TrueCoach offers a drag-and-drop builder, workout templates, a video library, an interval timer in the mobile app, and printable PDF workouts. Progress tracking covers reps, weights, heart rate, custom metrics, progress photos, and milestone badges for clients.
Nutrition and habit tools connect to MyFitnessPal and let coaches assign custom habits. Messaging supports photos, videos, and GIFs, with push and email notifications. Business features include Stripe payments, public coach profiles, custom theming, and a business planner.
TrueCoach is online software for personal trainers, coaches, and gym owners. It combines a workout builder, video exercise library, client tracking, messaging, nutrition and habit tracking, and payments. It is made by TrueCoach by Xplor.
Starter is $26.34/mo for up to 5 active clients, Standard is $57.99/mo for up to 20, and Pro is $136.99/mo for up to 50. Annual billing is available and is described as including 1 to 2 months free. Coaches with more than 50 clients can email support@truecoach.co for special pricing.
Yes. TrueCoach offers a 14-day free trial that requires no credit card and can be canceled at any time. The pricing page describes it as a way to try everything the platform offers.
It is aimed at personal trainers, strength and nutrition coaches, healthcare practitioners such as physical therapists and chiropractors, and larger groups like CrossFit gyms, universities, and recreation centers.
TrueCoach integrates with MyFitnessPal for nutrition tracking and Stripe for payments. Standard and Pro add Zapier automations and wearable data from Apple, Garmin, WHOOP, and others. Videos can also be linked from YouTube or Vimeo.
Yes. The site lists an iOS app for coaches and clients and an Android app for clients, plus a web app. Clients use the mobile app to log workouts, view progress, and message their coach.
Its plans are structured around small client rosters, from 5 to 50 active clients, so it suits independent trainers and small coaching businesses. Larger operations are directed to special pricing.
Yes. TrueCoach Payments is set up through Stripe and accepts credit and debit card payments. Automated payments are included on all three plans.