Yotpo review: reviews, loyalty and AI visibility for ecommerce brands. Reviews plans start at $89/month. See features, integrations, pros and cons.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Yotpo is an ecommerce marketing platform that helps online brands collect customer reviews, run loyalty and referral programs, and monitor how AI engines recommend their products. The company says more than 35,000 commerce brands use it, and that it has collected over 300 million live reviews.
It was founded in 2011 after co-founder Tomer Tagrin was misled by fake reviews, and the company still frames its work around authentic customer voices. What started as a reviews platform now covers two parts of the customer journey, reviews that build credibility and loyalty programs that drive repeat engagement, plus an early-access AI visibility product called Discover.
Yotpo connects to a store's ecommerce platform and syncs the product catalog. After a purchase, it sends automatic review requests by email and SMS, with reminders for shoppers who do not respond. Requests can ask custom questions, and AI smart prompts suggest topics so reviewers write more detailed feedback.
Collected reviews appear on the site through widgets, star ratings, carousels, and media galleries, and can be sorted and summarized with AI. Reviews can also be syndicated to Google, Meta, TikTok Shop, and retail partners. On the loyalty side, brands set up points, tiers, and referrals, and message members through SMS and email tools.
The Reviews product includes automatic and manual review requests, an email template library, a drag-and-drop request editor, photo and video reviews, and review coupons. On the display side, it offers a reviews widget, product grouping, a reviews tab, community Q&A, AI reviews summary, smart sorting, and attribute filters. Review management uses AI moderation and FTC-aligned workflows.
Further capabilities include automatic translation, sentiment scoring and competitive benchmarking, and Yotpo Sampling for seeding reviews on new products. Loyalty & Referrals adds rewards and referral programs. Discover tracks how products appear in ChatGPT, Gemini, and other AI engines, and uses agents to find gaps in on-site and off-site signals.
Yotpo is an ecommerce marketing platform for customer reviews and UGC, loyalty and referral programs, and AI visibility. It is used by brands to build trust, improve conversion, and increase repeat purchases.
Reviews & UGC plans start at $89 per month for Starter and $169 per month for Pro, both covering up to 500 orders per month. Premium and Enterprise are custom quotes. Pricing for other products was not shown in the available source text.
Yes. Yotpo supports Shopify and Shopify Plus, and can sync product catalogs, automate review requests, and deploy loyalty programs from the Shopify admin. It also supports BigCommerce, Adobe Commerce, WooCommerce, and Salesforce Commerce Cloud.
Yes. Yotpo says each solution, Reviews and Loyalty, can work independently or as part of a broader strategy.
Yes. It supports multilingual review request emails, on-site widgets, and marketing flows, offers review translation, and provides country-level review filtering. It also states compliance with GDPR and CASL.
Yotpo syndicates reviews to Google, including Google Shopping and Seller Ratings, as well as Meta, TikTok Shop, the Shop App, and major retail partners.
Discover is Yotpo's AI visibility product, currently in early access. It tracks how products appear in ChatGPT, Gemini, and other AI engines, and uses agents to find gaps in on-site and off-site signals.
You can sign up or request a demo on the website. Yotpo says new customers get guided onboarding, product walkthroughs, and support, and existing reviews can be migrated.