YouPurr is a white-label marketplace and social-commerce platform for agencies. Review of features, API and partner plans from free to £799 a month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
YouPurr is a white-label marketplace and social-commerce platform built for digital, ecommerce and app agencies. It supplies the infrastructure for multi-vendor marketplaces, social commerce and creator-driven commerce, so an agency can offer marketplace development without building sellers, products, orders, payments and inventory systems itself.
The agency keeps the client relationship, strategy, branding and frontend, while YouPurr runs the marketplace engine through a single platform and API. The company says the technology grew out of building real marketplace products, including Love of Brew, a social commerce marketplace with 3.2k+ active users and 300+ vendors.
YouPurr describes a three-part model. The agency leads the client relationship, discovery, branding, user experience, project management and custom frontend development. YouPurr provides the marketplace infrastructure, including sellers, orders, payments, commissions, inventory synchronisation, social features, an API, webhooks and analytics.
The client receives a marketplace under its own brand that it can operate and grow. Delivery can be agency-led, where developers build against the API, co-delivered with YouPurr's technical team, or supported, where YouPurr helps scope architecture and implementation. The agency can keep providing development, marketing and support afterward.
The core marketplace covers multi-vendor commerce with sellers, products, orders, payments, inventory synchronisation, reviews and discounts, alongside administration and vendor management tools. Social commerce adds video, comments, video reviews, referrals and rewards, while creator commerce lets creators and customers earn commissions by driving sales through content.
Developers get API access and webhook management to build custom frontends and integrations, including Klaviyo workflows. Social features are optional, so a team can build a traditional marketplace. An AI frontend builder is listed as coming soon, intended to generate interfaces from plain-English prompts using a controlled component library.
YouPurr is a white-label marketplace and social-commerce platform for digital agencies. It provides multi-vendor marketplace infrastructure, social and creator commerce features, and an API so agencies can build marketplaces for clients without creating the backend.
Partner plans start free, with paid plans at £199 per month (Active Partner), £399 per month (Pro Partner) and £799 per month (Enterprise Partner). A yearly billing option saves 10%. Project-specific transaction or usage costs are agreed during scoping.
Yes. The Partner plan is free and includes one UAT marketplace, API access and the core, social and creator commerce capabilities. It does not include white-label, architecture support or training.
It suits digital, ecommerce and app agencies with established client relationships that want to add marketplace or social-commerce development as a new service. Agencies do not need prior marketplace experience.
It offers API access and webhooks for connecting to external systems. Klaviyo workflows are the named integration, and inventory synchronisation can link marketplace products to external inventory systems.
Yes. The platform is API-first, so developers can build custom frontends with their preferred technology rather than using a fixed marketplace theme.
Yes. Social commerce is optional, and the platform can power a traditional multi-vendor marketplace as well as video, creator and referral-based experiences.
Not yet. It is in development and is intended to generate frontends from natural-language prompts using approved marketplace components connected to the API. Founding partners are promised early access.