Compare Dovetail and retently on pricing, features, platforms, and ratings — both Surveys tools, Freemium vs Ecommerce Basic $99/mo, Ecommerce Pro $299/mo,…
At a Glance
Dovetail
retently
Primary category
Surveys
Surveys
Rating
Not documented
Not documented
Pricing model
Freemium
Ecommerce Basic $99/mo, Ecommerce Pro $299/mo, Enterprise custom-quoted; all plans include a 14-day free trial.
Starting price
Free
Not documented
Free plan
Yes
Not documented
Free trial
Not documented
Yes
Platforms
Web
Web
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Yes
Yes
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Dovetail
Free — $0/month N/A
Professional — ~$29-$39/user/month (billed annually, per third-party trackers) Annual
Enterprise — Custom (invoiced) Custom
retently
No individual plan breakdown documented yet.
Pros & Cons
Dovetail
Pros
Strong AI-assisted synthesis reduces manual coding of qualitative data
Automated channels keep the repository updated without manual uploads
Free plan lets small teams or individuals try the product with no card required
Enterprise-grade security options support regulated industries like healthcare
Cons
Per-seat pricing can get expensive as more stakeholders need access
Free plan is limited to a single project and a single ingestion channel
Enterprise pricing is custom and not published, requiring a sales conversation
Usage-based add-ons like extra Channels add further cost on top of seat fees
retently
Pros
Deep native integrations with ecommerce and support tools (Shopify, BigCommerce, WooCommerce, Gorgias, Zendesk, Richpanel) reduce setup friction for DTC and retail teams.
Transparent self-serve pricing for its two main plans ($99/mo and $299/mo) with a 14-day free trial and no credit card required.
AI-driven feedback classification and automated Slack/Teams alerting help teams act on detractor feedback quickly.
MCP support lets teams surface live customer feedback directly inside AI assistants like Claude and ChatGPT.
Entry-tier 'Ecommerce Basic' plan caps out at 2,500 surveys/month, 10 campaigns, and 3 seats — growing teams may need to upgrade fairly quickly.
Enterprise-tier features are gated behind a custom sales quote rather than transparent pricing.
Feature set is centered on relationship/transactional survey collection and feedback routing — teams needing broader product analytics would need a separate product.
Company background information is not published on Retently's own site and is inconsistent across third-party sources.
Use Cases
Dovetail
Centralizing scattered user research — A product team consolidates interviews, surveys, and call recordings from multiple tools into one searchable repository.
Synthesizing customer feedback at scale — A product manager uses AI chat to quickly answer questions like what enterprise customers say about a specific feature across hundreds of source clips.
Sharing findings across the organization — A research team builds shareable Docs with quotes and clips so sales and leadership can see evidence behind product decisions.