Encharge and Ortto both automate multi-step customer messaging, but they differ in what's bundled and how transparent pricing is: Encharge focuses on…
Best for Encharge: B2B SaaS teams wanting account-based, company-level marketing, lead scoring, and clear published pricing ($99-$159/month).
Best for Ortto: Teams wanting marketing automation, a customer data platform, and live-chat/support tools (team inbox, AI responses, screen sharing) combined in one system across email, SMS, and push.
At a Glance
Encharge
Ortto
Primary category
Email Marketing
Email Marketing
Rating
Not documented
Not documented
Pricing model
Subscription
Subscription
Starting price
$99/month (billed monthly) or $79/month (billed annually)
$199/month
Free plan
Not documented
Not documented
Free trial
Yes
Yes
Platforms
Web
Web
Team collaboration
Not documented
Not documented
AI features
Not documented
Not documented
Public API
Yes
Not documented
Key Differences
Support / Live-Chat Tooling
Encharge: Encharge's facts don't document any live-chat or support-inbox feature.
Ortto: Ortto bundles a team inbox, live chat, AI-powered responses, calls, and screen sharing directly into the platform.
Teams wanting marketing automation and customer support in one tool can avoid stitching together a separate helpdesk product.
Messaging Channels
Encharge: Encharge's documented channels are behavior-based emails, with no SMS or push mentioned.
Ortto: Ortto explicitly supports email, SMS, push notifications, forms, and surveys within journeys.
Multi-channel reach matters for products that need to reach users outside of email.
Account-Based / B2B Segmentation Depth
Encharge: Encharge documents company profiles specifically for account-based marketing, alongside lead scoring, aimed at B2B teams.
Ortto: Ortto's customer data platform includes lead scoring but the facts don't describe account-level or company-based profiles.
B2B SaaS teams often need to target accounts, not just individual users.
Pricing Transparency
Encharge: Encharge publishes exact monthly prices for Growth ($99) and Premium ($159).
Ortto: Ortto's pricing page "was inaccessible at the time of review, so current plan pricing could not be verified from the source."
Buyers comparing cost directly can do so with Encharge but must contact Ortto or research pricing separately.
Integration Gating by Tier
Encharge: Encharge requires the higher-priced Premium plan to unlock HubSpot, Salesforce, and Segment integrations.
Ortto: Ortto's no-code integrations (Google Ads, Facebook, Salesforce, Shopify, Zendesk, HubSpot, and 50+ platforms) are described as a general platform capability without a stated tier restriction.
Affects whether CRM integrations are available from day one or only after upgrading.
Feature-by-Feature
Automation & Channels
Feature
Encharge
Ortto
Visual flow / journey builder
Available
Available
SMS messaging
Not documented
Available
Push notifications
Not documented
Available
Behavior-based email triggers
Available
Not documented
A/B testing
Available
Not documented
Data & Support
Feature
Encharge
Ortto
Customer data platform (CDP)
Not documented
Available
Lead scoring
Available
Available
Live chat / team inbox
Not documented
Available
Account-based / company profiles
Available
Not documented
Pricing & Plans
Feature
Encharge
Ortto
Free trial (14-day)
Available
Available
Permanent free plan
Unavailable
Unavailable
Published plan pricing
Available
Not documented
CRM integrations available without upgrade
Limited
Available
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Encharge
Growth — $99/month (monthly) or $79/month (annual) Monthly or Annual
Premium — $159/month (monthly) or $129/month (annual) Monthly or Annual
Enterprise — Custom Custom
Ortto
Starter — $199/month Monthly
Professional — $509/month (annual billing) Annual
Business — $849/month (annual billing) Annual
Enterprise — Custom Contact sales
Pros & Cons
Encharge
Pros
Purpose-built for B2B SaaS lifecycle marketing rather than generic email blasting
Native Stripe and Chargebee integrations tie automations directly to billing events
Unlimited flows and team members on every paid plan
More affordable than enterprise suites like HubSpot for SaaS-specific use cases
Cons
No permanent free plan, only a 14-day trial
HubSpot and Salesforce integrations are limited to the higher-priced Premium tier
Pricing scales with subscriber count, which can add up for larger lists
Smaller integration ecosystem than larger competitors like ActiveCampaign or Customer.io
Ortto
Pros
Combines customer data platform, automation, and analytics in one product
Strong for ecommerce and SaaS behavior-triggered campaigns
Intuitive visual journey builder praised in user reviews
Now backed by Canva's resources following the April 2026 acquisition
Serves more than 11,000 customers across 190 countries
Supports multi-channel messaging beyond just email, including SMS and push
Cons
Pricing rises quickly as contact volume grows
Fewer native integrations than category leaders like HubSpot
Future product direction is less certain following the Canva acquisition
Reporting and analytics depth can lag more specialized BI-focused tools
Per-contact pricing model can penalize businesses with fast list growth
Lower-cost Starter plan has more limited features than Professional and Business tiers
Use Cases
Choose Encharge: B2B SaaS teams wanting account-based, company-level marketing, lead scoring, and clear published pricing ($99-$159/month).
Choose Ortto: Teams wanting marketing automation, a customer data platform, and live-chat/support tools (team inbox, AI responses, screen sharing) combined in one system across email, SMS, and push.
Need both: An organization that runs Encharge for B2B behavior-based email and company-level segmentation while relying on Ortto's support and live-chat tooling for real-time customer conversations, since neither tool's facts document the other's respective strength.
Encharge
SaaS trial-to-paid conversion — Automate nurture sequences triggered by trial sign-up, feature usage, and trial expiration to increase conversion to paid plans.
Behavior-based onboarding — Send onboarding emails based on specific in-app actions or inaction, guiding new users toward activation milestones.
Churn prevention and win-back — Trigger flows off Stripe or Chargebee events like failed payments or cancellations to attempt recovery before churn is finalized.
Ortto
Behavior-triggered ecommerce campaigns — Ecommerce brands trigger email and SMS campaigns based on website and purchase behavior.
SaaS customer lifecycle marketing — SaaS companies automate onboarding, upsell, and retention journeys using product usage data.
Unified marketing reporting — Marketing teams consolidate campaign, journey, and customer data reporting into one dashboard.
Frequently Asked Questions
Does Encharge offer a free plan?
No — only a 14-day free trial on both the Growth and Premium plans.
Does Ortto offer a free plan?
No — only a 14-day free trial; no permanent free tier is documented.
What does Encharge's entry plan cost?
The Growth plan is $99/month (or $79/month billed yearly) for up to 2,000 subscribers.
Why isn't Ortto's exact pricing listed?
Ortto's official pricing page was inaccessible at the time of review, so current plan pricing could not be verified from the source.
Does either tool include live chat or support features?
Ortto includes a team inbox, live chat, AI-powered responses, and screen sharing as part of its support and engagement feature set; Encharge's facts don't document any live-chat or support-inbox functionality.
Was Ortto previously known by another name?
Yes — the site notes "Autopilot is now Ortto," indicating a rebrand.