Flows vs moqups
Compare Flows and moqups on pricing, features, platforms, and ratings — both Design tools, Freemium pricing to decide which fits your team.
At a Glance
| | Flows | moqups |
|---|
| Primary category | Design | Design |
|---|
| Rating | Not documented | Not documented |
|---|
| Pricing model | Freemium | Freemium |
|---|
| Starting price | Free | $0
|
|---|
| Free plan | Yes | Yes |
|---|
| Free trial | Not documented | Not documented |
|---|
| Platforms | Web | Web |
|---|
| Team collaboration | Not documented | Yes |
|---|
| AI features | Not documented | Not documented |
|---|
| Public API | Yes | Not documented |
|---|
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Flows
Hobby — Free free
Pro — $30/month monthly
moqups
No individual plan breakdown documented yet.
Pros & Cons
Flows
Pros
- Pay only for monthly tracked users who see an experience, not your whole user base
- Headless components let onboarding match your existing design system pixel for pixel
- Supports both no-code editing and full code-based customization
- Framework-agnostic SDKs cover React, Vue, Angular, Svelte, and vanilla JS
- Free Hobby plan is usable for small or early-stage products
Cons
- Getting full value from the headless model requires engineering time to wire up components
- Smaller vendor than established players in the category, with a thinner integration ecosystem
- Overage pricing on high-traffic products can escalate beyond the advertised Pro plan price
- Public information on company size, funding, and support SLAs is limited
moqups
Pros
- Combines wireframing, mockups, diagramming, and interactive prototyping in a single browser-based workspace instead of separate tools
- Free plan available with no credit card required, covering 2 projects and 150+ templates to try before paying
- Large built-in library of templates, icon sets, and UI stencils (iOS, Android, Bootstrap) speeds up getting started
- Runs entirely in the browser, so there's nothing to install and projects are accessible from any device
- Can import existing Balsamiq files, easing migration for teams switching tools
Cons
- Free plan is capped at 2 projects and 400 objects per project, which is tight for ongoing production work
- Real-time collaboration, team roles/permissions, and SSO are locked behind the pricier Business and Unlimited plans
- Costs scale quickly for larger teams, since Business and Unlimited pricing is per-seat with add-on seat packs
Use Cases
Flows
- SaaS user onboarding — Guide new signups through account setup and first-value actions using tours and checklists styled like the rest of the product.
- Feature adoption campaigns — Announce and drive usage of newly shipped features to existing customers with targeted in-app messages.
- In-app research and NPS — Collect structured feedback and satisfaction scores from users at key moments in the product experience.
- Design-system-matched guided tours — Build onboarding flows using a company's own component library rather than a generic overlay widget.
moqups
Read the full Flows review · Read the full moqups review