Compare Format and Duda on pricing, features, platforms, and ratings — both Website Builders tools, Subscription pricing to decide which fits your team.
At a Glance
Format
Duda
Primary category
Website Builders
Website Builders
Rating
Not documented
Not documented
Pricing model
Subscription
Subscription
Starting price
$14/month (or $10/month billed annually)
$19/month (billed annually)
Free plan
Not documented
Not documented
Free trial
Yes
Yes
Platforms
Web, iOS
Web
Team collaboration
Not documented
Not documented
AI features
Not documented
Yes
Public API
Not documented
Yes
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Format
Basic — $14/month ($10/month billed annually) monthly or annual
Pro — $24/month ($12/month billed annually) monthly or annual
Pro Plus — $36/month ($15/month billed annually) monthly or annual
Duda
Basic — $19/month (billed annually) or $25/month billed monthly Monthly or annual
Team — $29/month (billed annually) or $39/month billed monthly Monthly or annual
Agency — $52/month (billed annually) or $69/month billed monthly Monthly or annual
White Label — $149/month (billed annually) or $199/month billed monthly Monthly or annual
Custom — Custom quote Annual contract
Pros & Cons
Format
Pros
Commission-free store means photographers keep 100 percent of print and product sale revenue on paid plans
Deep photography-specific workflow integration via Adobe Lightroom sync
Client proofing galleries are built into every plan rather than sold as an add-on
More than a decade of operating history and a large template library aimed specifically at visual portfolios
Annual billing offers a substantial discount versus month-to-month pricing
Cons
Higher standard monthly pricing than some general-purpose website builders if not committing to an annual plan
Feature set is narrowly focused on photography and visual portfolios, less suited to non-visual small businesses
Lower-tier Basic plan has meaningful limits on page count, images, and client galleries
Now owned by Zenfolio, which could eventually affect long-term product direction or brand independence
Duda
Pros
Purpose-built for agencies managing multiple client sites
True white-label reseller capability on higher-tier plans
AI tools speed up site creation and SEO work
Managed AWS hosting with no server setup required
Cons
Not the cheapest option for a single small-business site
Per-site add-on costs can add up for large agencies
Less design freedom than code-first builders like Webflow
No permanently free plan, only a 14-day trial
Use Cases
Format
Building a professional photography portfolio — Photographers use Format's templates and Lightroom integration to publish a polished, image-heavy portfolio site quickly.
Client proofing and print sales — Photographers share proofing galleries with clients for selection, then sell prints and digital downloads through Format's commission-free store.
Showcasing visual creative work beyond photography — Designers and illustrators use Format's portfolio themes to present visual work with a similarly image-focused layout.
Duda
Digital agency managing dozens of client websites — Agencies use Duda's multi-site tools and client dashboards to build and maintain many small-business websites efficiently.
Web hosting company white-labeling a site builder — Hosting and SaaS companies embed Duda's white-labeled builder as a value-added feature for their own customers.
Freelance designer speeding up site production with AI — Independent web professionals use AI-assisted building and SEO tools to deliver client sites faster.