Compare Format and pixelonetry on pricing, features, platforms, and ratings — both Website Builders tools, Subscription vs freemium pricing to decide which…
At a Glance
Format
pixelonetry
Primary category
Website Builders
Website Builders
Rating
Not documented
Not documented
Pricing model
Subscription
freemium
Starting price
$14/month (or $10/month billed annually)
Not documented
Free plan
Not documented
Yes
Free trial
Yes
Not documented
Platforms
Web, iOS
Not documented
Team collaboration
Not documented
Not documented
AI features
Not documented
Not documented
Public API
Not documented
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Format
Basic — $14/month ($10/month billed annually) monthly or annual
Pro — $24/month ($12/month billed annually) monthly or annual
Pro Plus — $36/month ($15/month billed annually) monthly or annual
pixelonetry
No individual plan breakdown documented yet.
Pros & Cons
Format
Pros
Commission-free store means photographers keep 100 percent of print and product sale revenue on paid plans
Deep photography-specific workflow integration via Adobe Lightroom sync
Client proofing galleries are built into every plan rather than sold as an add-on
More than a decade of operating history and a large template library aimed specifically at visual portfolios
Annual billing offers a substantial discount versus month-to-month pricing
Cons
Higher standard monthly pricing than some general-purpose website builders if not committing to an annual plan
Feature set is narrowly focused on photography and visual portfolios, less suited to non-visual small businesses
Lower-tier Basic plan has meaningful limits on page count, images, and client galleries
Now owned by Zenfolio, which could eventually affect long-term product direction or brand independence
pixelonetry
Pros
Free version available on WordPress.org, so sites can try core gallery/lightbox features before buying Pro
Supports multiple layouts (grid, masonry, carousel) plus video embedding from YouTube, Vimeo, and self-hosted sources
Works with common WordPress page builders like Elementor and WPBakery, and with the native media library
Pro licensing offers flexible site-count tiers plus a lifetime-purchase option, avoiding a mandatory annual subscription
Cons
Full Pro pricing breakdown by tier is not clearly published on the marketing page, making it hard to compare plans at a glance
As a single-purpose gallery/lightbox plugin, it adds another dependency alongside a site's page builder rather than being built in
Documentation and support are oriented toward WordPress users, so it isn't usable outside the WordPress ecosystem
Use Cases
Format
Building a professional photography portfolio — Photographers use Format's templates and Lightroom integration to publish a polished, image-heavy portfolio site quickly.
Client proofing and print sales — Photographers share proofing galleries with clients for selection, then sell prints and digital downloads through Format's commission-free store.
Showcasing visual creative work beyond photography — Designers and illustrators use Format's portfolio themes to present visual work with a similarly image-focused layout.