FullStory offers a free-forever plan (30,000 monthly sessions, 12-month retention) with all paid tiers requiring a custom quote, while LogRocket publishes a…
Best for FullStory: Teams that want to start on a genuinely free, ongoing plan with a meaningful session volume (30,000/month) and are comfortable requesting a custom quote once they outgrow it, and who value AI-driven behavioral insight querying via StoryAI.
Best for LogRocket: Teams that want a published starting price ($176/month) to budget against, dedicated error tracking alongside session replay, and Galileo AI's automatic issue prioritization with reproduction steps for engineering triage.
At a Glance
FullStory
LogRocket
Primary category
Developer Tools
Developer Tools
Rating
Not documented
Not documented
Pricing model
Freemium (session-based subscription)
Subscription (usage-based on sessions)
Starting price
Free plan (30,000 sessions/month); paid plans from about $199/month
$176/month
Free plan
Yes
Not documented
Free trial
Yes
Yes
Platforms
Web
Web
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Yes
Yes
Key Differences
Free tier durability
FullStory: FullstoryFree is a free-forever plan with 30,000 monthly sessions and 12-month retention for up to 10 users, no credit card required.
LogRocket: Offers a 14-day free trial with full feature access, not a permanent free tier.
Teams wanting to run indefinitely on a free tier without ongoing cost have that option only with FullStory in these facts.
Pricing transparency
FullStory: All paid tiers (Business, Advanced, Enterprise) are custom, contact-sales pricing with nothing published.
LogRocket: Core plan starts at a published $176/month, scaling with session capture volume up to roughly $765/month before Enterprise custom pricing.
Teams that want to estimate cost without a sales call get a concrete starting number from LogRocket that FullStory doesn't provide.
AI feature focus
FullStory: StoryAI turns behavioral data into insights teams can query directly, in natural language.
LogRocket: Galileo AI automatically watches every session, surfaces impactful issues, and delivers reproduction steps.
StoryAI is oriented toward exploratory, natural-language analytics questions; Galileo AI is oriented toward proactively triaging and reproducing specific issues.
Dedicated error tracking
FullStory: Error tracking is not listed as a distinct feature; the platform is framed around session replay, product analytics, and heatmaps.
LogRocket: Error tracking is an explicit core feature, identifying frequent errors, crashes, and network failures alongside session replay.
Engineering teams specifically needing bug/crash tracking as a first-class feature (not just qualitative session viewing) are better served by LogRocket per these facts.
Feature-by-Feature
Core Analytics Features
Feature
FullStory
LogRocket
Session replay
Available
Available
Product analytics / funnels
Available
Available
Heatmaps / clickmaps
Available
Available
Error tracking
Not documented
Available
AI & Supplementary Product Features
Feature
FullStory
LogRocket
Mobile app analytics
Available
Not documented
In-product guides and surveys
Available
Not documented
Natural-language querying of behavioral data
Available
Not documented
Automatic issue prioritization with reproduction steps
Not documented
Available
Pricing & Deployment
Feature
FullStory
LogRocket
Free-forever tier
Available
Unavailable
Published starting price
Unavailable
Available
Self-hosted deployment option
Not documented
Available
SSO
Not documented
Available
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
FullStory
Free — $0 Monthly
Business — From approximately $199/month Annual (monthly available)
Advanced — From approximately $499/month Annual (monthly available)
Retroactive search lets teams investigate questions they did not think to track in advance
Generous free plan (30,000 sessions/month) for evaluating the product
StoryAI reduces manual time spent reviewing session recordings
Deep integration ecosystem with existing analytics, support, and collaboration tools
Cons
Session-based pricing can become expensive quickly for high-traffic sites
Enterprise pricing is not published and requires a sales negotiation
Recording and indexing every session raises privacy and PII-masking configuration overhead
Less suited to teams wanting pure quantitative event analytics without session replay overhead
LogRocket
Pros
Combines session replay, error tracking, and analytics in one unified timeline
Unlimited analytics, error, and log events on every paid plan
AI-powered Galileo features reduce manual triage of user issues
Used by well-known companies like Reddit, Airbnb, and Bloomberg at scale
Self-hosted option available for regulated industries
Cons
Entry pricing at 176 dollars per month is higher than some lighter-weight replay tools
Advanced AI features are gated behind the Pro tier
Enterprise pricing is custom and requires a sales conversation
Conditional recording add-on adds further cost complexity for high-traffic sites
Session-based pricing can scale quickly for high-traffic consumer apps
Use Cases
Choose FullStory: Teams that want to start on a genuinely free, ongoing plan with a meaningful session volume (30,000/month) and are comfortable requesting a custom quote once they outgrow it, and who value AI-driven behavioral insight querying via StoryAI.
Choose LogRocket: Teams that want a published starting price ($176/month) to budget against, dedicated error tracking alongside session replay, and Galileo AI's automatic issue prioritization with reproduction steps for engineering triage.
Need both: A product organization might use FullStory's free tier for broad behavioral/product analytics across the whole site while engineering separately runs LogRocket for its error-tracking and reproduction-step workflow — the facts support both being used for different purposes rather than as substitutes.
FullStory
Diagnosing checkout and conversion friction — An e-commerce product team uses FullStory's session replay and frustration signals to find where users abandon the checkout flow and prioritize fixes accordingly.
Customer support ticket investigation — A customer support team pulls up the exact recorded session referenced in a bug report to see precisely what a user experienced, cutting down back-and-forth troubleshooting.
Post-release regression detection — An engineering team searches sessions for spikes in error clicks or JavaScript errors immediately after a deploy to catch regressions before they generate widespread support tickets.
LogRocket
Bug reproduction and debugging — Engineering teams replay the exact session in which an error occurred, paired with console logs and network data, to reproduce and fix bugs faster.
Conversion funnel optimization — Product teams analyze funnels and path analysis to find where users drop off, then watch replays of abandoned sessions to understand why.
Customer support issue verification — Support teams pull up a customer's actual session replay to verify a reported problem instead of relying on a written description.
Frequently Asked Questions
Does FullStory have a free plan?
Yes, FullstoryFree offers 30,000 monthly sessions and 12 months of retention for up to 10 users, no credit card required.
Does LogRocket offer a free trial?
Yes, a 14-day free trial with full feature access is available.
How much do FullStory's paid plans cost?
Pricing is custom; you need to request pricing and a demo from FullStory.
How much does LogRocket cost?
The Core plan starts at $176/month, with pricing scaling based on session capture volume; Enterprise is custom-priced.
What is StoryAI?
FullStory's AI feature that transforms behavioral data into insights teams can query in natural language.
What does Galileo AI do?
Galileo AI watches every session, analyzes severity across real sessions, and delivers reproduction steps so teams can act on issues quickly.