Compare Iconosquare and Metricool on pricing, features, platforms, and ratings — both Social Media tools, Freemium pricing to decide which fits your team.
At a Glance
Iconosquare
Metricool
Primary category
Social Media
Social Media
Rating
Not documented
Not documented
Pricing model
Freemium
Freemium
Starting price
Free
Free; paid plans from EUR 16 per month (about $20 per month billed annually)
Free plan
Yes
Yes
Free trial
Yes
Not documented
Platforms
Web, iOS, Android
Android
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Yes
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Iconosquare
Free — $0 Monthly
Launch — EUR 33/month Monthly or annual (annual saves ~17%)
Scale — EUR 69/month Monthly or annual (annual saves ~17%)
Excel — EUR 116/month Monthly or annual (annual saves ~17%)
Metricool
Free — $0 Forever free
Starter — From EUR 16/month (annual) or EUR 20/month (monthly) Monthly or annual
Advanced — Higher tier, priced by brands/seats Monthly or annual
Custom — Custom quote Annual contract
Pros & Cons
Iconosquare
Pros
Deep, granular analytics heritage dating back to its Instagram-only origins
Strong white-label reporting favored by agencies for client deliverables
Genuine free plan available, not just a trial
Competitor and hashtag benchmarking built in at mid-tier plans
Multi-platform coverage across all major social networks
Cons
Free and entry-level plans cap profiles and posting volume tightly
Additional users cost extra on Scale and Excel plans
Pricing is in euros, which can add currency conversion friction for non-EU customers
Smaller team and support footprint than larger competitors like Hootsuite
Recent ownership changes create some uncertainty about long-term roadmap
Metricool
Pros
Generous free plan usable indefinitely
Combines social scheduling with web and Google Business Profile analytics
Pricing is competitive compared to Hootsuite and Sprout Social
Strong feature set for agencies, including white-labeling
Supports a wide range of networks including TikTok and Threads
Cons
Free plan limited to one profile per network
Advanced reporting and API access require higher-tier plans
Interface can feel dense for first-time users given the breadth of features
Custom/agency plan pricing is not publicly listed
Some advanced integrations (like Zapier) are gated behind the Advanced tier
Use Cases
Iconosquare
Agency Client Reporting — Digital marketing agencies use Iconosquare's white-label reports and account groups to deliver branded performance summaries to multiple clients.
Brand Social Media Performance Tracking — In-house marketing teams use Iconosquare's analytics and competitor benchmarking to measure campaign performance against industry rivals.
Multi-Platform Content Scheduling — Social media managers use Iconosquare's calendar and AI caption tools to plan and publish content across Instagram, TikTok, Facebook and LinkedIn from one dashboard.
Metricool
Solo creator managing multiple platforms — A solo content creator uses Metricool's free plan to schedule posts and track engagement across Instagram and TikTok without paying for a tool.
Agency reporting to clients — A social media agency uses the Advanced or Custom plan to manage dozens of client brands and generate white-labeled performance reports.
SMB tracking paid and organic performance together — A small business marketing team uses Metricool to monitor both organic social posts and Meta/Google ad campaigns in a single dashboard.