Compare Metricool and PromoRepublic on pricing, features, platforms, and ratings — both Social Media tools, Freemium vs Quote-based (Build, Grow, Enterprise…
At a Glance
Metricool
PromoRepublic
Primary category
Social Media
Social Media
Rating
Not documented
Not documented
Pricing model
Freemium
Quote-based (Build, Grow, Enterprise tiers)
Starting price
Free; paid plans from EUR 16 per month (about $20 per month billed annually)
Not documented
Free plan
Yes
Not documented
Free trial
Not documented
Not documented
Platforms
Android
Web
Team collaboration
Not documented
Yes
AI features
Yes
Yes
Public API
Not documented
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Metricool
Free — $0 Forever free
Starter — From EUR 16/month (annual) or EUR 20/month (monthly) Monthly or annual
Advanced — Higher tier, priced by brands/seats Monthly or annual
Custom — Custom quote Annual contract
PromoRepublic
No individual plan breakdown documented yet.
Pros & Cons
Metricool
Pros
Generous free plan usable indefinitely
Combines social scheduling with web and Google Business Profile analytics
Pricing is competitive compared to Hootsuite and Sprout Social
Strong feature set for agencies, including white-labeling
Supports a wide range of networks including TikTok and Threads
Cons
Free plan limited to one profile per network
Advanced reporting and API access require higher-tier plans
Interface can feel dense for first-time users given the breadth of features
Custom/agency plan pricing is not publicly listed
Some advanced integrations (like Zapier) are gated behind the Advanced tier
PromoRepublic
Pros
Combines social publishing, review management, and listing accuracy in one platform built specifically for multi-location and franchise marketing.
AI Composer and AI Assistant automate content creation and review replies, and AI Agents can execute routine local-marketing tasks.
Tiered plans (Build, Grow, Enterprise) let brands add capabilities like listings management, advanced analytics, and white-labeling as they scale.
Broad integration list covering major social networks, Google Business Profile, Apple Maps, and analytics tools like Power BI and Looker.
Enterprise plan offers a white-label mobile app and data warehouse integrations for large multi-brand operations.
Cons
Pricing is not published — brands must request a custom quote based on location count and modules, making cost comparison difficult upfront.
No free trial is advertised on the pricing page, unlike many lighter-weight social media tools.
AI Agents, advanced analytics, and white-labeling are reserved for the top Enterprise tier, so smaller businesses may not access the platform's most advanced automation.
Use Cases
Metricool
Solo creator managing multiple platforms — A solo content creator uses Metricool's free plan to schedule posts and track engagement across Instagram and TikTok without paying for a tool.
Agency reporting to clients — A social media agency uses the Advanced or Custom plan to manage dozens of client brands and generate white-labeled performance reports.
SMB tracking paid and organic performance together — A small business marketing team uses Metricool to monitor both organic social posts and Meta/Google ad campaigns in a single dashboard.