Compare Metricool and Vista Social on pricing, features, platforms, and ratings — both Social Media tools, Freemium vs subscription pricing to decide which…
At a Glance
Metricool
Vista Social
Primary category
Social Media
Social Media
Rating
Not documented
Not documented
Pricing model
Freemium
subscription
Starting price
Free; paid plans from EUR 16 per month (about $20 per month billed annually)
$79/month
Free plan
Yes
Not documented
Free trial
Not documented
Yes
Platforms
Android
Web, iOS, Android
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Not documented
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Metricool
Free — $0 Forever free
Starter — From EUR 16/month (annual) or EUR 20/month (monthly) Monthly or annual
Advanced — Higher tier, priced by brands/seats Monthly or annual
Custom — Custom quote Annual contract
Vista Social
Professional — $79/month monthly (or $758/year)
Advanced — $149/month monthly (or $1,430/year)
Scale — $349/month monthly (or $3,638/year)
Enterprise — Custom custom
Pros & Cons
Metricool
Pros
Generous free plan usable indefinitely
Combines social scheduling with web and Google Business Profile analytics
Pricing is competitive compared to Hootsuite and Sprout Social
Strong feature set for agencies, including white-labeling
Supports a wide range of networks including TikTok and Threads
Cons
Free plan limited to one profile per network
Advanced reporting and API access require higher-tier plans
Interface can feel dense for first-time users given the breadth of features
Custom/agency plan pricing is not publicly listed
Some advanced integrations (like Zapier) are gated behind the Advanced tier
Vista Social
Pros
Broad feature set (publishing, listening, reviews, advocacy) bundled at a lower price than many rivals
Rated highly for ease of use on G2 and Capterra
Supports a wide range of networks including Reddit, Snapchat, and Threads
Vista Page link-in-bio tool included free with every plan
Frequent feature releases including AI-driven tools
Cons
No permanently free tier for ongoing use
Advanced features like sentiment analysis and white-labeling are gated to higher tiers
AI credits are capped per plan and can run out on high-volume accounts
Enterprise pricing is not published and requires a sales conversation
Smaller company than incumbents like Hootsuite or Sprout Social, so long-term roadmap stability is less proven
Use Cases
Metricool
Solo creator managing multiple platforms — A solo content creator uses Metricool's free plan to schedule posts and track engagement across Instagram and TikTok without paying for a tool.
Agency reporting to clients — A social media agency uses the Advanced or Custom plan to manage dozens of client brands and generate white-labeled performance reports.
SMB tracking paid and organic performance together — A small business marketing team uses Metricool to monitor both organic social posts and Meta/Google ad campaigns in a single dashboard.
Vista Social
Agency client management — Agencies manage dozens of client social profiles, use white-label reporting, and collaborate with client teams inside Vista Social.
Brand review and reputation monitoring — Businesses track and respond to Google and social reviews alongside their regular social content in one workflow.
In-house social team scheduling — Marketing teams plan, approve, and publish content calendars across multiple brand accounts with analytics to measure results.