Compare Metricool and Social Blade on pricing, features, platforms, and ratings — both Social Media tools, Freemium vs freemium pricing to decide which fits…
At a Glance
Metricool
Social Blade
Primary category
Social Media
Social Media
Rating
Not documented
Not documented
Pricing model
Freemium
freemium
Starting price
Free; paid plans from EUR 16 per month (about $20 per month billed annually)
$3.99/month
Free plan
Yes
Yes
Free trial
Not documented
Not documented
Platforms
Android
Web
Team collaboration
Not documented
Not documented
AI features
Yes
Not documented
Public API
Not documented
Yes
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Metricool
Free — $0 Forever free
Starter — From EUR 16/month (annual) or EUR 20/month (monthly) Monthly or annual
Advanced — Higher tier, priced by brands/seats Monthly or annual
Custom — Custom quote Annual contract
Social Blade
Free — $0 n/a
Bronze — $3.99 per month
Silver — $9.99 per month
Gold — $39.99 per month
Platinum — $99.99 per month
Pros & Cons
Metricool
Pros
Generous free plan usable indefinitely
Combines social scheduling with web and Google Business Profile analytics
Pricing is competitive compared to Hootsuite and Sprout Social
Strong feature set for agencies, including white-labeling
Supports a wide range of networks including TikTok and Threads
Cons
Free plan limited to one profile per network
Advanced reporting and API access require higher-tier plans
Interface can feel dense for first-time users given the breadth of features
Custom/agency plan pricing is not publicly listed
Some advanced integrations (like Zapier) are gated behind the Advanced tier
Social Blade
Pros
Free tier gives useful basic statistics for any public account without signing up
Covers all major social and video platforms in a single tool
Long track record and large tracked-account database since 2008
Affordable entry-level paid tier at under 4 US dollars per month
Useful for both creators tracking their own growth and brands vetting influencers
Cons
Free tier is ad-supported and limited to short historical data windows
Earnings estimates are approximations, not verified creator income
Higher tiers (Gold, Platinum) can be expensive relative to feature gains
Data accuracy depends on public platform APIs, which can lag or change
Not a content scheduling or management tool, purely analytics and tracking
Use Cases
Metricool
Solo creator managing multiple platforms — A solo content creator uses Metricool's free plan to schedule posts and track engagement across Instagram and TikTok without paying for a tool.
Agency reporting to clients — A social media agency uses the Advanced or Custom plan to manage dozens of client brands and generate white-labeled performance reports.
SMB tracking paid and organic performance together — A small business marketing team uses Metricool to monitor both organic social posts and Meta/Google ad campaigns in a single dashboard.
Social Blade
Creator growth tracking — Content creators monitor their own subscriber and view growth trends over time to gauge channel health.
Influencer vetting for brand partnerships — Brands and agencies research creator growth history and estimated earnings before sponsorship deals.
Competitive channel benchmarking — Channel owners compare their statistics against competitors or similar accounts in their category.